Author name: Alkaid

Jim Sinegal (Costco) (Sep 2012)

Costco’s success is attributed to its customer-centric approach, ethical standards, and strategic expansion, while facing challenges in global expansion and emphasizing the importance of values and employee satisfaction. Costco’s competitive advantages include membership fees, limited product selection, and a focus on quality and value.

Jim Sinegal (Costco) (Sep 2012) Read More »