Steve Jobs (Pixar CEO) – The Future of Animation – SIGGRAPH Keynote (August 6, 1995)


Chapters

00:00:00 Intro
00:02:14 Evolution of Technology in Motion Pictures
00:09:05 Toy Story Presentation and Themes Explored
00:16:15 The Complexity and Scale of Creating Toy Story
00:18:51 Behind the Details: Toy Story's Technical and Emotional Complexity
00:23:37 Reflecting on Milestones: Toy Story and the Evolution of Motion Pictures

Abstract

Pioneering the Future of Cinema: Steve Jobs’ Landmark SIGGRAPH 95 Keynote on Toy Story and Technological Revolution

In his keynote address at SIGGRAPH 95, Steve Jobs, the legendary tech innovator and co-founder of Apple, laid out a compelling vision for the future of cinema driven by advancements in computer graphics. With his dual roles at Apple and Pixar, Jobs intersected the worlds of technology and entertainment, bringing innovations that redefined storytelling in motion pictures. During the speech, he articulated the transformative potential of “Toy Story,” the world’s first entirely computer-generated feature-length film, as a milestone in the century-long journey of cinema. The keynote intricately combined technical depth, artistic insight, and historical context to make a compelling case for the revolutionary role of technology in shaping the future of filmmaking.

Extensive Achievements and Introduction

Steve Jobs needs little introduction in the realm of tech innovation. Co-founder of Apple and NeXT Computer, Jobs has been a pivotal figure in leading Apple to a $2 billion valuation while pioneering notable products like the Macintosh and LaserWriter printer. His achievements also include prestigious awards such as the National Technology Medal. Adding another layer to his diverse career, Jobs also acquired Lucas film Computer Graphics Research Group, transforming it into Pixar. This venture led to groundbreaking developments in computer-animated films like the Academy Award-winning “Tin Toy,” and further solidified with the collaboration with Disney on “Toy Story.”

Thematic Undertones and Historical Milestones

Jobs’ keynote was structured around three main themes: the centenary of cinema, the increasing scale and complexity of film technology, and cinema’s place in history. Within this framework, he took the audience on a historical tour of critical technological milestones that impacted the world of motion pictures. Starting from the invention of motion pictures by Antoine and Louis Lumiere in 1895, Jobs traced the technological evolution through key advancements like the introduction of sound in “The Jazz Singer” (1927), the use of Technicolor in 1932, and groundbreaking special effects in “Star Wars” (1977).

“Toy Story” as a Revolutionary Leap

Significantly, Jobs marked the release of “Toy Story” in 1995 as a watershed moment in cinema history. By contrasting it with previous films such as “Jurassic Park,” which contained just 5.5 minutes of computer-generated elements he emphasized the unprecedented 79-minute runtime of entirely computer-synthetic imagery in “Toy Story.” This leap wasn’t merely an extension of existing technologies but represented a seismic shift in scale and complexity, heralding a new vision for the motion picture industry.

Technical Nuances and Scale

The technical aspects of creating “Toy Story” were mind-boggling. Jobs corrected the notion that the film was “computer-animated,” emphasizing that it was “computer-drawn.” The characters and sets were mathematical models manipulated by animators, requiring 800,000 machine hours for rendering and consuming 34 terabytes of RenderMan files. These staggering numbers highlight the unparalleled scale and complexity involved in crafting the film, making it an unprecedented exercise in both artistic creativity and computer science.

Emotional and Environmental Detail

In addition to the film’s technical intricacies, Jobs delved into the emotional and environmental complexity of “Toy Story.” From the detailed design of characters to the painstaking creation of environments, Pixar’s magnum opus was not just an animation feat but a sophisticated blend of computer science, art, and storytelling. For example, Woody has 723 animation control points, and a single neighborhood scene can feature over a million leaves, underscoring the comprehensive effort to achieve visual authenticity.

Future Implications and Conclusion

In closing, Jobs underscored the historical significance of “Toy Story,” particularly in the context of the 100th anniversary of the first motion picture. He posited that the techniques and technologies that made “Toy Story” possible represent the next major offshoot of the cinematic medium. By emphasizing the collective achievement of the computer graphics community, Jobs highlighted the lasting impact of this technological milestone, envisioning that a century from now, people will celebrate not just 200 years of motion pictures but also the transformative century since the premiere of the first computer-animated feature film.

In encapsulating the evolving role of technology in reshaping the film industry, Steve Jobs’ keynote at SIGGRAPH 95 serves as a landmark presentation that continues to resonate in the ongoing dialogues about cinema’s future.