Steve Jobs (Apple Co-Founder) – Apple WWDC (June 28, 2004)
Chapters
Introduction and Attendance:
The presentation opens with a warm welcome to attendees of Apple’s 2004 Worldwide Developer Conference in San Francisco. The speaker, referred to as Jobs, reveals that the event has drawn 3,500 registered developers, representing a 17% increase over the previous year. Developers from 44 different countries are in attendance.
Conference Scope:
The conference features 200 sessions focusing on OS X, covering both existing features and new announcements. The aim is for developers to leverage these sessions to gain knowledge about the platform and what Apple has been diligently working on since the last conference.
Retail Update:
Jobs provides an update on Apple’s retail efforts. Launched just three years prior, Apple now operates 80 retail stores. These stores see 20 million customers per year, providing a significant platform for third-party developers.
Third-Party Sales:
The retail stores also sell $250 million in third-party products annually. The speaker emphasizes that if developers have valuable products not yet sold in Apple stores, there is an opportunity for mutual benefit, and they should engage in discussions with Apple.
Recent Store Openings:
Since the last meeting, Apple has opened several new stores, including notable locations in downtown Chicago, Walnut Creek, San Francisco, and a six-story store on Tokyo’s Ginza street.
The presentation serves as an overview and sets the stage for what appears to be a week-long event full of educational sessions and updates from Apple.
Market Leadership:
Jobs begins by discussing the iTunes Music Store’s market prominence, boasting a 70% market share in legal downloads. The service has recently expanded to the U.K., Germany, and France, quickly becoming the largest online music service in Europe.
Listening Environments:
The talk then shifts to the various platforms where people commonly listen to music: computers, iPods, and in the living room. iPods hold a 50% market share, emphasizing the company’s dominance in portable digital music players.
Airport Express and AirTunes:
Airport Express is introduced as a new product designed to bridge the gap between computers and home audio systems. It serves as an 802.11G base station that plugs directly into the wall, offering seamless wireless printing and audio output options. It uses lossless data compression and encryption to maintain audio quality and please music labels, integrating seamlessly with iTunes software.
Car Integration:
The next step in the company’s strategy is the integration of music in cars. A partnership with BMW offers a custom adapter to connect an iPod directly to the car’s stereo, also allowing for steering wheel controls and in-dashboard displays of song information.
Future Prospects:
Jobs concludes by saying they have covered the most popular places to listen to music: computers, portable devices, living rooms, and now, cars. A video is then rolled out to sum up the company’s multifaceted approach to music.
Entertainment:
While the transcript concludes with a musical performance, the primary focus remains the company’s efforts to make music increasingly accessible and enjoyable across multiple platforms.
Power Mac Overview:
Jobs introduced a new line of Power Mac computers, highlighting their dual processors and speeds of up to 2.5 gigahertz (G5 processors). These computers also feature a 1.25 gigahertz front-side bus, which aids in the movement of information in and out of the processor.
Importance of Front-side Bus:
The front-side bus, operating at 1.25 gigahertz, is emphasized as crucial for data transfer. This is often more important than the processor’s speed itself. The speaker compared this to the competitors, who offer only up to 800 megahertz, making the new Power Macs superior in this aspect.
Price Point:
The new Power Mac systems are priced starting at $1,999 for a dual-processor system, making them highly competitive.
Challenges in Speed Increment:
Despite an earlier promise of achieving 3 gigahertz processor speeds within a year, the speaker explains that the semiconductor industry has faced difficulties in scaling up. The G5 chip’s complexity and the industry-wide struggle in moving from 130 nanometer to 90 nanometer geometries were cited as factors.
Industry Comparison:
The speaker compared the speed increases in PowerPC and Intel processors over the past year, noting that PowerPC’s performance increased twice as fast as Intel’s. The industry as a whole had a difficult transition to 90 nanometer technology, impacting speed increments.
Performance and Future Goals:
Despite missing the 3 gigahertz target, the speaker is pleased with Power Mac’s performance. They claim it’s the highest performance system one can buy, and indicate the goal of reaching 3 gigahertz remains, though it’s clear that the new models are competitive in the current market.
Conclusion:
The new Power Macs offer advanced specifications with dual processors and high front-side bus speeds. While the semiconductor industry faces challenges, the Power Macs have made notable strides in performance compared to competitors.
Industry-Leading Displays:
The speaker asserts that Apple’s displays are the best in the industry in every respect, including viewing angle and color purity. They highlight that competitors often buy the panels that Apple rejects, emphasizing the quality difference.
New 23-Inch Apple Cinema Display:
Apple is announcing a new version of its 23-inch cinema display. This upgraded version maintains the same panel size but offers improvements like an enhanced panel and a new aluminum enclosure to match the Power Mac.
Integrated Connectivity:
The new displays come with built-in dual USB 2 ports and dual FireWire, providing enhanced connectivity. A single cable branching into multiple connectors (DVI, USB2, FireWire, and power) simplifies the setup.
Universal Compatibility:
The new generation of displays uses DVI connectors, making them compatible with both Macs and PCs right out of the box, including PowerBooks.
Price and Availability:
The 20-inch and 23-inch displays will be available for $1299 and $1999 respectively and are set to be available the next month.
Introducing the 30-inch Display:
Apple is also launching a new 30-inch display, boasting a resolution of 2,560 pixels by 1,600 high—4.1 million pixels in total. This is 77% more pixels than the previous industry leader, the 23-inch Apple display. This 30-inch display will be priced at $3,299 and is slated for an August release.
Specialized Graphics Card:
To support the 30-inch display’s high resolution, Apple has engineered a new graphics card in collaboration with NVIDIA. This card uses a technology called dual link to support the massive pixel count. The graphics card will cost $599 and will also be available in August.
Multiple Display Support:
The new graphics card features “dual dual links,” allowing users to drive two 30-inch displays from one Power Mac, amounting to a staggering 8 million pixels.
Final Remarks:
The speaker is confident that these new displays, especially the groundbreaking 30-inch model, will meet the demands of creative professionals and represent a significant step forward in display technology.
Positive Reception of Panther:
The speaker highlights that Panther, introduced a year prior and shipped in the previous fall, has received the best critical reviews the company has ever had. Business Week called it the best operating system for consumers, emphasizing its user-friendly interface and superior performance compared to Windows.
Commercial Success:
Panther is described as the most successful OS release in Apple’s history, both in units sold and revenue generated. Twelve million people use the OS, making up half of the company’s installed base. This is unique in the history of operating systems, according to the speaker.
Application Ecosystem:
The speaker notes the operating system now supports 12,000 native applications, signaling the end of the transition phase to the new OS. The speaker thanks the audience, likely developers, for their role in this success.
Historical Perspective:
The speaker contextualizes the success by stating that there have only been three significant OS transitions in the PC industry’s history: Apple II to Mac, DOS to Windows 95, and Mac OS to OS X. The speaker suggests that the transition to OS X is a monumental achievement worth acknowledging.
Looking Forward:
The speaker mentions the next industry transition will likely be from Windows 95 and its successors to Longhorn. They also list some key partnerships and new applications available on OS X, including Microsoft’s Office 2004, which is reportedly better than its Windows version.
Relations with Microsoft:
The speaker reveals a positive working relationship with Microsoft, indicating strong support from a key industry player. This is illustrated by the recently introduced Microsoft Office 2004, which has received favorable reviews.
PeopleSoft and Sun’s Involvement:
The presentation begins with an announcement about PeopleSoft certifying all their apps on OS X. Similarly, Sun is also introducing their Java development environment on OS X. The speaker emphasizes the range of new developments being introduced during the week.
Alias’s Role:
Alias, a company that recently became independent from SGI, takes the stage to discuss their software. Alias reveals that their product Maya Complete has seen significant success on the Mac platform, accounting for 25% of their global sales. Based on this success, Alias introduces a new product, Alias Sketchbook Pro, and announces that Maya Unlimited will also come to Mac OS X. These products include advanced graphics technologies used in blockbuster films and games.
Myst 4 Revelation:
Myst 4 Revelation is another product announced during the presentation. It will launch on both Mac and PC platforms and aims to push the boundaries of adventure games with advanced capabilities of OS X. The game features dynamic elements and high-definition video to enhance storytelling.
Guitar Rig App:
The presentation also features the Guitar Rig app, which is based on audio units technology in OS X. This app provides a complete virtual guitar studio and offers high flexibility for users to customize their sound experiences. The app is touted for its realistic sound and low latency, thanks to Core Audio.
The segment highlights the increasing integration and success of various software and entertainment options within the Mac OS X ecosystem. It portrays the Mac platform as increasingly versatile, capable of supporting a wide range of professional and creative applications.
Orbit Presentation:
Speaker_01, Aaron Anderson, the president of Orbit, introduced their new software application called Orbit. The software is a satellite simulator that predicts the motion of satellites using industrial-grade orbit propagation algorithms.
Data Sources:
Orbit provides a simulation that showcases over 650 unclassified satellites. It utilizes current data from NORAD for satellite positioning, Earth imagery from NASA, and political boundaries and coastlines provided by the United Nations.
Simulation Capabilities:
The simulation runs at 200 times faster than real-time. Green lines in the simulation represent satellite networks, blue lines indicate radio ground links, and ellipsoids on Earth’s surface signify ground coverage by various satellite antennas.
Computational Complexity:
The software handles complex calculations that would have required a defense budget supercomputer just a few years ago. Modern computing power enables these computations to be processed rapidly.
Technological Infrastructure:
Orbit takes advantage of Mac OS X technologies such as OpenGL, Cocoa, Darwin, and Java for high-performance engineering and scientific applications. Aaron emphasized that the Apple platform is the ultimate development environment.
Development Timeline:
Aaron wrote Orbit by himself in about three months using Xcode and a PowerBook G4. A screensaver version of the software, called FreeFall, will be available soon.
Implications for Software Development:
Jobs highlighted that the presentation of Orbit represents the goal of empowering individuals or small teams to create innovative applications. This software is part of a larger ecosystem of native applications for OS X, which is continually growing.
The presentation underlines the capabilities of Mac OS X as a powerful platform for developers and showcases how high-computational tasks have become more accessible.
Release Announcement:
Jobs announces that the focus is on Tiger, the next major release of Mac OS X. Scheduled to ship in the first half of 2005, Tiger follows previous releases like Panther, making it the fifth major iteration of the OS X series.
Competitive Position:
Apple aims to lead in personal computer operating systems, and Tiger is designed to extend that lead. The speaker claims that competitors are trying to emulate Apple’s previous success with Panther, and Tiger is meant to “drive the copycats a little crazy.”
Feature Overview:
Tiger promises more than 150 new features, some described as groundbreaking. While not detailing all, the speaker indicates that they will showcase around 10 significant new functionalities.
Unix Capabilities:
Tiger will remain Unix-based, enhancing its position as the “number one Unix in the world by volume.” The major upgrade in this regard is the 64-bit support. Tiger offers a 64-bit system library and allows 64-bit processes to run alongside 32-bit processes. The GCC compiler also includes industry-standard LP64 support.
64-bit Computing:
The addition of 64-bit capabilities was a significant request from users. The 64-bit processes are designed for applications that need to address a large amount of memory, such as image processing, animation, scientific calculations, and databases.
Additional Unix Features:
Besides 64-bit support, Tiger includes improvements like fine-grain locking for better Symmetric Multiprocessing (SMP) performance, Access Control Lists (ACLs), and built-in XGrid for enhanced performance.
Windows Compatibility:
Recognizing the need to operate effectively in a Windows-dominated environment, Tiger includes upgrades for better SMB performance and Kerberos authentication. This aims to make OS X a “better citizen” in a Windows ecosystem.
The introduction of Tiger aims to not only solidify Apple’s position in the market but also offers significant upgrades that cater to both Unix and Windows users. With its over 150 new features, Tiger is positioned to be a groundbreaking release for Apple’s OS X series.
New Features for Compatibility:
The speaker mentions that HTML email composition and TextEdit support for Microsoft Word Tables were big requests and are now added features. These improvements aim to make the software a better citizen in the Windows ecosystem.
Revolutionary Feature: Spotlight:
The most revolutionary feature of the Tiger operating system, according to the speaker, is the new search technology called Spotlight. This feature aims to solve the problem of finding files among the “zillions” of folders users now have.
Search Technology Concept:
Spotlight was inspired by the ease of search within iTunes, where users can quickly find songs by title, artist, or album. Spotlight applies this search method to the entire system, allowing instant live searches for any kind of file or metadata.
Spotlight’s Capabilities:
The speaker claims that Spotlight can perform fast, automatic searches across all standard file formats and is also extensible. It is already integrated into existing apps, meaning that users won’t need to purchase new software to take advantage of it.
Demo of Spotlight in Various Apps:
Spotlight has been integrated into Finder, Address Book, Mail, and System Preferences. In Finder, it can search for specific metadata and create “smart folders” based on search queries. In Address Book, it can form “smart groups” based on parameters like location or upcoming birthdays. In Mail, it can sort through thousands of emails instantly.
Streamlining System Preferences:
System Preferences has been simplified, with the Favorites bar removed and replaced by Spotlight technology. Now users can type what they’re looking for and get instant results, making it easier to navigate and change settings.
Spotlight’s Extensibility:
In addition to being integrated into the system’s native apps, Spotlight can also be adapted for specialized needs and extended to work with other third-party applications. This adds to its utility and adaptability.
Search Performance:
The speaker emphasizes that Spotlight is extremely fast, capable of searching through 100,000 files or 50,000 emails in a matter of seconds. This feature was portrayed as a significant leap over what was currently available, even suggesting that they are “years ahead” of their competitors.
Flexible Sorting Options:
The speaker introduces a powerful search technology called Spotlight. It allows users to sort their searches by various parameters. Users can organize their search results by time periods like today, yesterday, or last month, as well as by people involved or by the source of the information.
Intuitive Search:
Spotlight’s interface appears to be user-friendly. Users can type directly into a search bar to find items of interest. It offers real-time search results, and users have the flexibility to sort these results by date to better locate specific items.
Advanced Search Capabilities:
Spotlight can perform sophisticated search tasks that go beyond just metadata. For instance, it can locate the term “Half Dome” in a PDF map of Yosemite, even when the term is not tagged. The system automatically indexes content, including details embedded in files that a manual search might miss.
Comprehensive Search Scope:
The system is not limited to searching documents; it can find applications, contacts, and even system preferences. It aims to provide a one-stop solution for all search needs on a computer system.
Developer Support:
An SDK (Software Development Kit) will be provided for developers, allowing for the integration of Spotlight into various applications. This makes the technology highly adaptable and poised for wide-scale adoption.
Technological Edge:
The speaker emphasizes that Spotlight is years ahead of its competitors in terms of capabilities and believes it will revolutionize how people use computers. Spotlight is predicted to become a preferred method for finding anything on a computer system, potentially replacing traditional file navigation methods like the Finder.
Emerging Standard:
H.264 is described as the next generation of video technology, an extension of MPEG-4. It’s developed by the MPEG group, which also produced the DVD standard and MPEG-4. H.264 is positioned to become a standard for high-definition DVDs.
Quality and Efficiency:
H.264 promises high-quality video delivery and is exceptionally efficient in its use of data. Frank Casanova, Senior Director of Product Marketing, demonstrates the codec’s ability to offer four times the resolution at the same data rate compared to today’s MPEG-4 codec.
Scalability:
One of the key features of H.264 is its scalability. It can adjust its quality dynamically to serve various platforms, from 3G cell phones to high-definition videos. This is a first for any codec, emphasizing its versatility across different devices and resolutions.
Non-proprietary Nature:
H.264 is non-proprietary and open, meaning it has the potential for widespread adoption. This is in line with the industry trend toward open standards, making it more accessible for different applications and platforms.
Integration into QuickTime:
The codec is being built into QuickTime in the next version of Tiger, Apple’s operating system. This integration will enable users to experience the high-quality, efficient video streaming that H.264 offers over the same bandwidth.
Industry Adoption:
H.264 is set to become ubiquitous, as it has been ratified as an industry standard and will be featured in every high-def DVD player in the coming years. This reinforces its position as a revolutionary video technology.
Performance and Versatility:
The codec is also praised for its ability to handle various video conditions—bright whites, dark blacks, and fast motion—without compromising quality. This makes it a strong competitor against other formats like Windows Media.
Timeline and Implementation:
H.264 will be available in QuickTime in Tiger by the first half of next year. It is also expected to feature in every high-definition DVD player globally in the near future, emphasizing its imminent and broad-reaching impact on the video industry.
Overview of Safari:
The speaker begins by praising Safari, describing it as a cutting-edge web browser. The emphasis is on how Safari has always been at the forefront of innovation.
RSS Introduction:
The speaker introduces RSS (Really Simple Syndication), explaining that it’s a new feature in web technology commonly used to publish web blogs. Major websites offer RSS feeds, which allow users to collect and format site data.
Safari RSS:
The new Safari version, Safari RSS, will be integrated into the upcoming macOS Tiger. This version will support RSS as well as Atom protocols and will automatically detect RSS feeds on websites.
Personal Clipping Service:
One unique feature of Safari RSS is a personal clipping service that aggregates content from multiple RSS feeds based on topics of interest. Users can also store these queries as bookmarks for future reference.
Demonstration:
The speaker demonstrates how the Safari RSS works in real time. The service quickly identifies when an RSS feed is available on a website and provides an intuitive way to view, sort, and filter the content.
Grouping and Search:
Safari RSS:
Jobs discusses Safari RSS as a tool for aggregating articles from various websites. By using simple queries like “iPod BMW” or “Cheney,” the system compiles relevant articles from multiple RSS feeds. The user interface is streamlined and built right into the Safari web browser. The functionality can alert you when new RSS feeds are available, and you can easily bookmark your searches for future reference. The speaker finds this “personal clipping service” particularly useful for accessing up-to-date articles instantly.
Core Technologies:
The talk transitions to discuss Core Image and Core Video technologies built into the macOS Tiger. Initially, macOS X included Core Audio for professional-quality audio processing. Now Tiger introduces similar capabilities for image and video processing. Unlike traditional CPU processing, these technologies leverage the Graphics Processing Unit (GPU) for enhanced performance, which the speaker notes is growing at a rate faster than CPUs according to Moore’s Law.
Technical Specifics:
Core Image and Core Video perform all calculations with floating-point precision, offering higher quality and eliminating worries about loss of precision when stacking multiple filters or effects. These technologies are designed to work in real-time and come preloaded with over 100 professional-quality filters. Just as Core Audio was extendable via audio units, Core Image and Core Video can also be extended via image and video units.
Applications and Future:
The speaker states that the same technology is already being used in the app ‘Motion,’ which has significantly impacted the video industry. They expect Core Image and Core Video to be equally transformative, allowing developers to build powerful and efficient applications, just as Core Audio did for the audio industry.
Introduction of Next Segment:
The segment ends by introducing Phil Schiller, the Senior Vice President of Worldwide Product Marketing, to give a demonstration of Core Image and Core Video, indicating that the talk will move into a more detailed exploration of these technologies.
Introduction:
SPEAKER_11 introduces a cutting-edge technology demonstration to the audience. He mentions that they have developed an application called Funhaus to display its capabilities.
Funhaus Features:
Funhaus allows users to apply over 100 professional-quality, floating-point effects to photos. The demonstration begins with a picture of a tiger and shows real-time manipulation, such as adding a sepia tone.
Filter Variety:
The application offers a range of effects from color controls to Gaussian blur. All are easily accessible and can be incorporated into third-party apps.
3D Effects:
Beyond 2D, the software also provides 3D effects like bump and glass distortion, which are computationally intensive but smoothly executed in real-time.
Transition Effects:
Not just static filters, the application allows transitions like wipes and ripples to move from one image to another, offering professional-quality effects over time.
Quality & Performance:
The application delivers high-quality transitions without pixelated edges, achieved through over a billion floating-point calculations per second.
Real-World Application:
SPEAKER_11 shifts to a real-world scenario by trying to create an image of an “electric zebra,” a fictional animal. He uses a series of layered effects to transform a standard zebra image.
Compatibility & Text:
The technology is compatible with Quartz, allowing it to work with plain text up to PDFs. Text can also be manipulated with these effects, making it versatile for different applications.
Non-Destructive Editing:
One of the software’s key features is its non-destructive nature. Even after layering multiple effects, each one remains adjustable in real-time.
Dynamic Compilation:
The software dynamically compiles programs optimized for the exact list of filters being used and the hardware it’s operating on, delivering optimized performance.
Breakthrough in OS Capabilities:
The presentation highlights an unprecedented feature in the operating system, which allows for dynamic, real-time adjustments to maximize performance. This is deemed an incredible breakthrough, previously unseen in any operating system.
Media Integration:
The speaker emphasizes Apple’s focus on seamless media integration across its platforms. Apple is known for its work with various types of media, including graphics and text, but the discussion specifically points out the incorporation of video.
Video Editing and Effects:
QuickTime video can be manipulated in real-time using core image technologies. A standard video is used to demonstrate the application of various effects like sepia tones and 3D effects, all rendered fluidly and in real-time. This opens up new avenues for users to create introduction videos or any other type of edited footage.
Application of Real-Time Effects:
The speaker shows that these real-time effects are not limited to video; they can also be applied to layered text and graphics. The idea is to create a more dynamic and visually appealing end product without requiring complex or time-consuming editing.
Development Ease:
It’s mentioned that the demo application was developed in about a week, implying that the integrated technologies in Mac OS X make it easier for developers to create sophisticated apps with complex features.
SDK and Developer Opportunities:
The operating system will include a Software Development Kit (SDK) for this groundbreaking technology. The speaker expresses the desire to see major software developers, like Adobe, integrate these features into their upcoming versions, making the Mac OS stand out.
End Note:
In summary, the technology integrates pro-quality image and video processing capabilities directly into the Mac OS, offering both developers and end-users unprecedented real-time media manipulation options.
.Mac Subscribers and Syncing Features:
The speaker highlights that there are over half a million .Mac subscribers, emphasizing the platform’s popularity. A significant update mentioned is the integration of a sync engine directly into the Tiger operating system. This engine will facilitate .Mac syncing throughout the Tiger OS. It aims to make the user experience more fluid, especially for those using multiple Mac devices.
.Mac Preference Panel:
A new .Mac preference panel is introduced that allows users to manage their syncing preferences from a single location. By toggling checkboxes, users can sync various elements like their address books, screensavers, calendars, and email settings across different Mac devices. This feature is designed to be particularly beneficial for users with more than one Mac.
Software Development Kit (SDK) for Syncing:
The company is also releasing an SDK specifically for the new sync engine. This will allow developers to build applications that can utilize the sync capabilities built into Tiger, either with or without the .Mac service.
Introduction of Dashboard:
Dashboard is a new feature in Tiger described as “Expose for widgets.” It provides a unified space for various accessory apps, like calculators, address books, and weather updates. Built with WebKit and primarily in JavaScript, these widgets can be instantly accessed and dismissed to improve workflow.
Dashboard Customization and SDK:
Dashboard is not only easy to use but is also designed to be extensible. An SDK is being released for Dashboard, encouraging developers to create their own widgets. Widgets can be informational or functional, pulling data from the web or providing useful utilities.
User Experience and Workflow:
The ultimate goal of Dashboard is to improve the user experience by giving instant access to widgets when needed and removing them just as quickly when not in use. This is aimed at creating a seamless user experience, allowing users to focus on tasks at hand without distraction.
The presentation underscores Apple’s commitment to creating a more integrated and user-friendly experience, both for everyday users and developers.
What is Automator?:
Automator is described as a visual scripting tool that extends the capabilities of AppleScript. Unlike traditional scripting which requires coding knowledge, Automator allows users to build either interactive or fully automated scripts via a graphical user interface. The speaker emphasizes that Automator is a significant step forward in making scripting accessible to users without the need to learn AppleScript.
Features and Versatility:
Automator comes with over 100 built-in actions and is highly versatile, offering integration with iLife, Mail, Safari, and every other application in the system, as well as Quartz. Scripts can be shared easily through files and email. It aims to simplify complex or repetitive tasks, thus making life easier for users.
Use Case: Simplifying Complex Workflow:
The speaker presents a use-case involving the creation of a family DVD, which traditionally would require manual downloading and sorting of images from various web sources. Automator can automate this entire process, reducing the number of steps and saving time.
Automator Interface:
Automator features an intuitive interface. The left side hosts icons representing different categories like ‘Finding Things’, ‘Working with Disk Items’, etc. Upon selecting a category, a list of related actions appear. These actions are the building blocks of an Automator script.
Demo: Internet-Related Workflow:
During the demonstration, the ‘Internet’ category is selected to display actions related to web activities. One such action, called ‘find linked images’, is showcased. This action can go to a webpage currently displayed in Safari and find larger images linked to thumbnails, demonstrating how Automator could automate the downloading of images from the internet.
The introduction and demo serve to emphasize the power and utility of Automator, offering a convenient and intuitive way to execute complex tasks without requiring a steep learning curve.
Workflow Creation and Preferences:
The speaker demonstrates how to create a workflow in Automator by dragging actions into the workflow area. Preferences for these actions, such as download locations, can be specified within the interface. Actions are automatically linked, so the output of one becomes the input for the next.
Media Management and Customization:
A step-by-step guide is shown for downloading images to a hard drive, then importing them into an iPhoto library. The speaker highlights that these images can be organized into a new album within iPhoto and that original downloaded copies can be deleted, as iPhoto retains its own copy.
Integration with Other Software:
Automator allows easy integration with other applications like iDVD. The speaker adds a DVD slideshow action to the workflow, sets slideshow parameters, such as duration and effects, and highlights how seamlessly Automator can link different software tasks together.
Executing the Workflow:
The ‘Run’ button is used to execute the workflow. Automator performs the sequence of actions: downloading images, importing them into iPhoto, creating an iPhoto album, and integrating the images into an iDVD slideshow. The speaker notes that this process is simple and accessible to all users.
Sharing and Reusability:
Automator workflows can be saved as documents and shared with others. The speaker makes the workflow more generic by allowing it to prompt for album and slideshow names, allowing for greater adaptability. Once saved, this workflow becomes readily accessible within Safari for future use.
Efficiency and Versatility:
The speaker concludes by praising Automator’s ability to simplify complex and repetitive tasks. With over 12 years of scripting experience, the speaker claims never to have seen anything like Automator and anticipates its broad utility for users and various applications.
This segment showcases the detailed features, integration capabilities, and ease of use of Automator, making it a compelling tool for automating tasks across different software platforms.
Automator and SDK:
The speaker starts by mentioning Automator, a tool designed to automate tasks. It is noted that an SDK (Software Development Kit) will be made available for Automator, aiming to make it compatible with various apps. This is projected to be a “hot” feature.
iChat in Panther:
The conversation then shifts to iChat, stating that the Panther version successfully introduced simple-to-use personal video conferencing. The tool required no elaborate setup or configuration and became a success because “it just worked.”
Video Quality Upgrade:
iChat will see quality improvements in the new Tiger version. It will use the H.264 codec, promising a significantly better video quality compared to the current H.263 codec. The speaker emphasizes the visible quality difference at the same data rate.
Group Conferencing Features:
The most requested feature of being able to chat with more than one person is being addressed. In audio conferencing, users can chat with up to 10 people. For video conferencing, it will allow conversations with three additional people, termed “you plus three.”
Demonstration:
The speaker goes on to demonstrate these new features, starting with an audio conference. The seamless addition and removal of participants are shown. Then, a video conference is demonstrated, also showcasing the ease with which participants can join or leave.
User Interface Innovations:
iChat in Tiger will not use separate windows for each participant in a video conference. The speaker hints at a more innovative approach, demonstrating it with multiple users in the conference, and how seamlessly it handles participants joining and leaving.
Combination of Technology and Innovation:
The segment concludes by stating that the new iChat in Tiger combines technological advancement with creative innovation. This blend is cited as something that Apple is well-known for and will be a staple in the Tiger version.
The updates in iChat and Automator are designed not just to introduce new features but to significantly improve the user experience in terms of quality and functionality.
Overview of Tiger Features:
The speaker presents an overview of the new innovations in the Tiger OS. They indicate that there are 150 new features, aiming to put Tiger ahead of its competition. Some key features include 64-bit processes, enhanced compatibility with Windows, and Spotlight for advanced search functionalities.
Advanced Video Standards:
H.264 video is highlighted as a new industry standard that will be integrated into high-definition DVD players. The speaker mentions that this feature will be built into Tiger in the first half of the following year, emphasizing its importance in future technologies.
Safari and Core Image:
Safari RSS is presented as another significant feature that integrates RSS feeds directly into the browser. Core Image is also emphasized for its capabilities in image and video processing, making it easier for developers to build applications on top of it.
Syncing and Dashboard:
Tiger is said to integrate the sync engine directly into the operating system, enabling simpler data syncing. Dashboard, described as “Expose for widgets,” aims to make accessing functionalities quicker and open up a new class of applications called widgets.
Automator and iChat:
Automator aims to simplify scripting, allowing users to string applications together easily. iChat AV is slated to be taken to the next level, supporting multi-party audio and video conferencing.
Release and Developer Engagement:
The speaker says that Tiger is expected to release in the first half of the next year, with developer copies available immediately for hands-on experience. The aim is to encourage developers to integrate these features into their own applications.
Competition and Closing Remarks:
The speaker jests about being ahead of the competition, specifically mentioning Redmond as their competitor. They emphasize that with Tiger’s 150 new features, they will “zoom even further ahead” of competitors and welcome friendly competition.
Developer Sessions:
The speaker mentions 200 sessions focused on Tiger, encouraging developers to partake and learn about the new technologies. They conclude by thanking the attendees and looking forward to the week’s events.
Abstract
Apple’s 2004 Worldwide Developer Conference Unveils Groundbreaking Innovations: Spotlight, Tiger OS, and Beyond
Apple’s 2004 Worldwide Developer Conference in San Francisco was a seminal event, highlighting several game-changing technologies and innovations. Jobs introduced the powerful search technology “Spotlight,” alongside the ambitious Tiger OS featuring 64-bit support. The conference also illuminated Apple’s market dominance with its iTunes Music Store and the innovative technology to integrate iPods into cars through a partnership with BMW. The event served as a comprehensive platform for Apple to underline its growing ecosystem, from hardware like the new line of Power Macs to software developments across multiple sectors.
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Main Body
Spotlight: A Revolution in Search
One of the standout features introduced was Spotlight, a search technology integrated across various Apple applications. Claiming to be years ahead of competitors, Spotlight allows instantaneous searches across multiple file formats. The technology also incorporates advanced features like deep content indexing, making traditional file navigation obsolete. Jobs likened its capabilities to the quick search functionalities already present in iTunes, highlighting its immediate and profound impact on user experience.
Tiger OS: A Leap Forward
Another significant announcement was Tiger, the fifth major release of Mac OS X, aiming for a 2005 launch. It promises to deliver 150 new features, among which the highly anticipated 64-bit support stands out. Efforts have also been made to enhance compatibility with Windows environments, marking a crucial development for interoperability. Its in-built support for H.264, the next-generation video standard, further sets it apart from competitors.
iTunes and Market Dominance
iTunes Music Store was heralded for its 70% market share in legal downloads. After expanding to the U.K., Germany, and France, it quickly ascended to become the largest online music service in Europe. A part of this ecosystem, the newly introduced Airport Express, allows seamless streaming of music from computers to stereos.
Automotive Integration and Beyond
Jobs also unveiled an innovative partnership with BMW to integrate iPods into cars, offering a factory-installed adapter for power, control, and audio capabilities. This move reflects Apple’s strategy to consolidate iTunes’ dominance in multiple listening spaces, such as computers, homes, and now cars.
New Hardware Announcements
Apple continued its hardware innovation with a new line of Power Macs featuring dual processors and up to 2.5-gigahertz G5 processors. The company also unveiled a new version of the 23-inch Apple Cinema Display with an aluminum enclosure, dual USB 2 ports, and dual FireWire, emphasizing its superiority in display technologies.
Software Developments
The conference was rife with software updates and partnerships. For instance, PeopleSoft is certifying its applications for OS X, and Sun is introducing a Java development environment on the platform. The extraordinary success of Panther, Apple’s previous OS, was also underlined, having become Apple’s most profitable OS release in both unit sales and revenue.
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Conclusion and Background Information
The WWDC served as more than just a product announcement stage; it was a declaration of Apple’s vision for the future. The company noted the industry’s technical challenges, like difficulties moving to 90-nanometer geometries, but emphasized its own achievements, such as PowerPC performance outpacing Intel’s growth.
The event also provided a historical context, reminding the audience that the transition from Mac OS to OS X is one of only three major OS transitions in PC history. Software like “Orbit,” a satellite simulator, and “Automator,” a visual scripting tool, exemplified the boundless possibilities of Apple’s robust development ecosystem.
Overall, the conference manifested Apple’s continual push for innovation, user experience, and market dominance, setting the stage for its future endeavors.
Notes by: Simulacra.2001
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