Nathan Myhrvold (Intellectual Ventures Co-founder) – The Photography of Modernist Cuisine (Sep 2016)


Chapters

00:00:01 Visual Storytelling in Modernist Cuisine Photography
00:11:11 Culinary Photography: Exploring Food through Unique Perspectives
00:14:23 Microscopic Exploration of Food and Natural Materials
00:22:29 Creating Culinary Images: A Comprehensive Guide
00:33:57 The Art and Science of Food Photography
00:45:38 Innovative Photography Techniques for Capturing Food
00:48:45 Insights into Culinary Photography and Publishing
00:54:52 Culinary Innovation: From Inspiration to Experimentation
00:57:22 Cooking with Modernist Techniques

Abstract

Culinary Artistry and Innovation: An In-Depth Look at Nathan Mervold’s “Modernist Cuisine”

I. Introduction: The Fusion of Culinary Art and Photography

In the field of culinary literature, Nathan Mervold’s “Modernist Cuisine: The Photography” emerges as a pioneering endeavor that merges the meticulousness of scientific inquiry with the aesthetic allure of high-resolution photography. Mervold’s work delves into the intricacies of food, from its microscopic compositions to its artistic presentation, transcending conventional cookbook norms. This article offers a comprehensive analysis of the book’s unique approach to food photography, the innovative techniques employed, and its broader implications on culinary and photographic practices.

II. The Genesis of “Modernist Cuisine”

Mervold’s journey began with market research on Amazon, revealing a scarcity of high-quality food photo books. This gap inspired the creation of “Modernist Cuisine: The Photography,” a 405-photo collection emphasizing the beauty and science of food. The book’s cutaway photos are particularly notable, providing an inside look at common dishes, achieved through inventive photography techniques.

III. The Art of Cutaway Photography

A standout feature of Mervold’s book is its cutaway photography, initially planned as illustrations. These photos uniquely showcase the inner workings of various dishes, employing techniques such as slicing objects and using multiple exposures for balanced lighting. This method not only enhances the visual appeal but also educates the reader on the cooking processes.

IV. Overcoming Photographic Challenges

Capturing the essence of food required overcoming numerous challenges, particularly in exposure management. Mervold’s team embraced mess-making and employed HDR photography to masterfully balance the brightness of food against its surroundings, revealing the meticulous attention to detail that defines the book.

V. Accessibility and Formats

“Modernist Cuisine: The Photography” is accessible as both an e-book and a physical copy. The latter is printed on thick paper, further enriching the visual experience. The book’s availability across platforms ensures a wide reach, appealing to both culinary enthusiasts and photography aficionados.

VI. Exploring Microscopic Details and Innovative Techniques

The book extends beyond conventional food photography, presenting microscopic images of various food items. These images unveil hidden textures and details, offering a fresh perspective on everyday ingredients. Techniques like focus stacking and the creation of 3D food maps further demonstrate the book’s innovative approach.

VII. Team Dynamics and Behind-the-Scenes Insights

Mervold initially planned to undertake the photography himself but later expanded his team, bringing diverse skills and perspectives. The book includes a section dedicated to the behind-the-scenes process, covering studio setup, lighting techniques, and the challenges of shooting in different environments.

VIII. Unique Photographic Methods: Cutaways, Blenders, and Focus Stacking

The book showcases various foods and kitchen appliances through innovative methods like the cut-in-half technique, offering a cross-sectional view without visible cut marks. Additionally, the focus stacking technique enabled the team to capture close-up shots with remarkable depth of field, a testament to the book’s technical prowess.

IX. Cooking Techniques and Practical Applications

Apart from the aesthetic aspect, “Modernist Cuisine” delves into practical cooking techniques, such as cooking frozen steak efficiently and safely. These tips reflect Mervold’s commitment to enhancing the culinary experience for home cooks.

X. Culinary Innovation and the Creative Process

At its core, “Modernist Cuisine” is a celebration of culinary innovation. It underscores the importance of experimentation, embracing failure as a part of the creative journey. The book serves as an inspiration for both professional chefs and amateurs, encouraging exploration beyond traditional culinary boundaries.

XI. The Impact of Mervold’s Work

Nathan Mervold’s “Modernist Cuisine: The Photography” stands as a monumental contribution to both culinary arts and photography. It pushes the boundaries of how we perceive and interact with food, blending scientific precision with artistic expression. This work not only offers a feast for the eyes but also stimulates intellectual curiosity, making it a pivotal read for anyone passionate about the art and science of food.

XII. Uncommon Books and Market Research

Nathan Mervold’s photo book stands out in the market for its exceptional approach to food photography, setting it apart from conventional photo books. Market research revealed a surprising lack of high-quality food photo books, inspiring Mervold to fill this gap.

XIII. Cutaways: A Unique Perspective on Food

The book’s cutaway shots, initially intended as pedagogical illustrations, evolved into standalone artistic photographs. These cutaways provide an intimate glimpse into the inner workings of dishes and cooking techniques, showcasing the art of food preparation in a new light.

XIV. Unveiling the Hidden World of Food

The book’s close-ups and microscopic images reveal the hidden intricacies of food, challenging our assumptions and perceptions. These unexpected perspectives invite viewers to appreciate the beauty and complexity of everyday food items, fostering a deeper understanding of the culinary world.

XV. Exploring Science and Art in Cooking

Mervold’s “Modernist Cuisine” extends beyond visual artistry, delving into the scientific principles and practical techniques that underpin cooking. From exploring the role of trichinosis parasites to understanding the structure of muscle fibers, the book provides a comprehensive exploration of the science behind food.

XVI. Exploded Diagrams and Action Shots

The book features exploded diagrams of dishes like sandwiches and pad thai, providing a clear visual representation of their ingredients and assembly. High-speed photography captures fleeting moments like the popping of popcorn and zesting an orange, while action shots showcase the dynamic nature of cooking, such as cutting a Viking stove in half and deep-frying an onion.

XVII. Emphasizing the Food

The book maintains a focus on the food itself, avoiding cluttered backgrounds and using simple backgrounds to highlight the ingredients and dishes.

XVIII. Sharing Techniques and Equipment

A section of the book explains the techniques and equipment used to capture the stunning images, including lighting, studio setup, and splash shot techniques.

XIX. Creating Stunning Food Photography for Cookbooks

Mervold shares tips for creating cutaway shots and blender shots in cookbooks, highlighting the importance of precise timing and focus stacking. He also discusses focus stacking software and the challenges of working with transparent or translucent objects.

XX. Cut-in-Half Photography and At-Home Cookbook

Mervold and the Pacific Science Center have a collection of cut-in-half objects, including pots with glass glued to the edges for photography. He explains the process of shooting these objects and digitally erasing the glue to create a seamless illusion. Mervold also mentions the creation of an at-home cookbook with simpler recipes and instructions, making it more accessible to home cooks.


Notes by: Alkaid