Mark Leonard (Constellation Software Founder) – 2020 Interview (2020)


Chapters

00:00:06 Understanding Constellation Software's Success
00:05:54 Daily Habits and Routines During COVID-19
00:14:12 Education and the Human Mind
00:21:27 From Grave Digging to Venture Capital: Mark Leonard's Journey to Success
00:30:24 Exploring Vertical Market Software as a High-Quality Business Model
00:36:45 Navigating Private Equity and Public Offerings: Lessons from Constellation Software
00:46:53 Balancing Internal and External Talent Acquisition Strategies in the Corporate Setting
00:56:26 Decentralization and Autonomy in Business Leadership
01:01:22 Sharing Best Practices in Evolving Corporate Networks
01:07:35 Exploring Organic Growth Challenges in Software
01:17:05 Challenges and Strategies for Long-Term Investment in Innovation
01:25:25 The Importance of Small Business Units for High-Performance Teams
01:32:01 Insights on Efficient Team Size in Agile Environments

Abstract

Updated Article: The Unconventional Wisdom of Mark Leonard: A Case Study in Business Philosophy and Strategy

Mark Leonard, the founder of Constellation Software, embodies unconventional wisdom in the corporate world. His unique approach to business, emphasizing disciplined capital deployment, autonomy, and the importance of a decentralized structure, has propelled Constellation’s growth into a powerhouse with over $3 billion in net revenue and 20,000 employees globally. This article delves into Leonard’s philosophy, drawing insights from his personal habits, educational background, and professional journey, which includes diverse experiences ranging from masonry to venture capital. Particularly noteworthy are his views on the importance of internal talent development, skepticism towards external hiring, and a focus on smaller, agile team structures for driving business success.

1. A Philosophy Rooted in Discipline and Autonomy

Mark Leonard’s approach to business is built on a foundation of disciplined capital deployment and a profound belief in autonomy. He stresses the value of being great owners of Business Management Software (BMS) businesses, recognizing the potential in these specialized sectors. This philosophy has guided Constellation’s investment in over 500 businesses, turning it into a significant player in the industry.

2. Personal Habits and Educational Journey

Leonard’s personal routines and educational background offer insights into his business acumen. His morning habit of consuming information from reputable newspapers and his pursuit of a Bachelor of Science degree reflect a diverse range of interests. His educational journey, characterized by a mix of sports, bridge, and various faculties, culminates in a three-year science degree, underscoring his commitment to lifelong learning and adaptation.

3. From Diverse Jobs to a Venture Capitalist

Before embarking on his journey in venture capital, Leonard held various roles, including grave digging, masonry, and working as a bouncer. These experiences taught him the value of hard work and accomplishment. His MBA provided direction, leading him to venture capital, where he was drawn to the intellectual elitism and stories of creating successful companies. However, Leonard eventually discovered his true calling in vertical market software, establishing a permanent capital vehicle.

4. Investment Philosophy and Constellation Software’s Genesis

Leonard’s venture capital experience led him to seek permanent capital vehicles, focusing on vertical market software due to its high-quality business model. Influenced by mentors like Steve Scotchmer, he conceived Constellation as a holding company for small to medium-sized vertical market software businesses. Ventures West partners supported his experimentation, providing capital for Constellation’s inception.

5. Constellation’s Capital Diversification and Public Offering

Constellation’s journey to diversification included choosing OMERS as an early investor, later bringing in TD Capital (later Birch Hill) to mitigate risks. The decision to go public in 2006 was primarily to provide an exit for Birch Hill. Leonard advises companies considering an IPO to carefully select shareholders who align with their long-term vision.

6. Talent Development and Leadership Style

Leonard’s preference for developing talent internally stems from his belief that Constellation’s unique business model requires specific skills hard to find externally. He values giving existing employees more responsibilities, relying on natural consumers and adopters of new ideas for innovation, rather than external hires.

7. Decentralization, Autonomy, and Best Practice Sharing

Leonard’s preference for autonomy and control has shaped Constellation and Harris’ decentralized business model, attracting like-minded individuals who value independence. Experimentation and best practice sharing are integral for continuous improvement, with Leonard advocating for vague and fuzzy recipes over rigid rules.

7.1. Insights from High-Performance Conglomerates

Mark Leonard studied several high-performance conglomerates (HPCs) to understand Constellation’s potential evolution. His insights into organic growth challenges in software and the importance of co-development with customers for product-market fit are significant contributions to the field.

7.2. Understanding High-Performance Conglomerates

Two of the top 12 HPCs were vertical market software companies, suggesting that this industry model has inherent strength. Leonard aimed to understand how Constellation could evolve as a company by examining other successful organizations.

7.3. Reversion to the Mean

HPCs tend to experience exceptional performance initially but over time revert to average performance. This is a common business phenomenon, where extreme performance levels eventually regress towards the industry average.

7.4. Jack Henry: A Remarkable Case

Jack Henry stands out for its sustained growth despite a shrinking customer base. The company has consistently increased revenues, profits, earnings per share, and shareholder value since the early 1980s. Jack Henry effectively cross-sells and leverages its existing customer base to drive growth and expand its product offerings.

7.5. Capital Allocation and Synergies

Leonard believes that Jack Henry has a strategic advantage due to its willingness to pay up for acquisitions and achieve synergies. Constellation, with its focus on opportunistic acquisitions, may be missing out on the benefits of cross-selling and maximizing returns. By optimizing capital allocation and driving synergies, Constellation could become more strategic in its acquisitions and establish a stronger moat within its existing utility software businesses.

7.6. Disciplined Capital Allocation

Although Jack Henry generates lower returns than Constellation, it has created significant value and returned capital to shareholders. Jeff Bender suggests that Constellation has created more value overall but has redeployed more capital rather than returning it to shareholders.

7.7. Organic Growth as a Management Challenge

Leonard considers organic growth the toughest management challenge in software. Drawing from his experience in venture capital, he observed the difficulties in creating new businesses, markets, and products successfully. Organic growth requires consistent innovation, market understanding, and effective execution, making it a demanding task for software companies.

8. The Impact of Team Size on Organizational Performance

Leonard’s insights into team dynamics are crucial. He notes that as teams grow, individual output per person decreases due to factors like social slacking and communication overhead. Constellation aims to replicate the best practices of smaller, high-performing businesses to revitalize its larger divisions.

8.1. Expert Summary of Long-Term Investment Strategies

Mark Leonard’s research revealed challenges in effectively deploying capital in new initiatives. Philip Tetlock’s findings indicate that even skilled forecasters can only reliably predict up to two or three years into the future. Visionaries are often either vague or lucky rather than genuinely capable of long-term foresight.

8.2. Co-Development and Customer Involvement

Co-development with customers can significantly improve product development outcomes by ensuring market demand. Illinois Toolworks’ extreme approach of co-owning patents with clients exemplifies this strategy’s success.

8.3. Supporting Long-Term Investment in Organizations

Encouraging businesses to take risks for organic growth is challenging. Mark Leonard and Mark Miller suggest rules of thumb:

– Dedicating full-time champions and teams for initiatives.

– Separating financials for initiatives from core business.

8.4. Minimum Scale for Effective Initiatives

Small-scale initiatives often face difficulties in implementing dedicated resources. Running initiatives with limited time allocations (e.g., 5% or 10% of time) is generally ineffective.

8.5. Effective Focus and Goal Setting

Leaders should have clear priorities when starting the day, including a focus on long-term initiatives. Avoid uncertainty and aimlessness in daily tasks to enhance productivity.

8.6. Mark Leonard’s Observations on Efficient Team Size:

– Leonard observed that as team size increases, communication overhead increases geometrically.

– Technology has not effectively mitigated the challenges of increasing team size.

– Agile teams in the software industry typically consist of 5 to 10 members.

– Stacking teams vertically can increase the distance and disconnect between top and bottom levels.

– Beyond 50 to 100 team members, systems replace knowledge and empathy, leading to a bureaucratic and one-size-fits-all approach.

– Leonard emphasizes the importance of autonomy and agility in small teams, even if it means trading off some efficiency.

– Successful initiatives within Topicus often started with small teams that grew over time to capitalize on opportunities.

8.7. Trade-offs in Team Size and Market Strategy:

– Leonard suggests that trading off efficiency for smaller, autonomous teams can result in higher long-term revenues and a larger market share.

– With a single business unit (BU) addressing a market, higher margins and revenues per person are possible, but market growth may be limited.

– Dividing the market among multiple BUs may lead to lower margins but allows for addressing more needs and ultimately generating higher gross revenues.

– This approach can create a wider moat and ensure more sustainable long-term revenues.

9. Building a Values-Driven Leadership Team

In the 1980s, Mark Leonard met his wife, a kind and supportive French-Canadian, in business school. Together, they raised four children who are now in their early to mid-30s and have launched successful careers. Reflecting on his wife’s influence, Leonard notes that she plays a vital role in shaping the company’s culture and values. He acknowledges the importance of protecting his family’s privacy in the digital age and educates his children about the potential misuse of personal information shared online.

10. Personal Fulfillment from Physical Labor

Leonard reflects on his rewarding experience as a mason’s helper, appreciating the tangible accomplishments, sense of accomplishment, and legacy of his work. He describes the idyllic lifestyle of combining work as a mason with pursuing education on a part-time basis.

11. Continuous Learning and the Value of Scientific Inquiry

Leonard emphasizes the importance of lifelong learning and knowledge acquisition. He believes that knowledge has a half-life, and constantly replacing old knowledge with new ideas keeps individuals relevant. His science degree and experiences taught him this principle, which he applies in his business approach.

11.1. Insights from Topicus Acquisition, Best Practices Sharing, and the Importance of Smaller Business Units

Constellation acquired Topicus, a company that has grown organically without external capital. Constellation aims to understand Topicus’ best practices and encourage key managers to contribute ideas across the organization. Robin and his team at TSS are praised for their willingness to embrace and share best practices.

11.2. Importance of Smaller Business Units

Smaller business units allow for more focused attention, better coordination, and increased intensity and enthusiasm among team members. Mark Leonard draws parallels to his experiences in team sports and the venture business, emphasizing the “all hands on deck” mentality that drives success in smaller teams.

11.3. Research on High Output Teams

Scholarly research indicates diminishing output per person as team size increases. Social slacking and communication overhead negatively impact output in larger teams. Leonard highlights the importance of coordination between teams, which becomes more challenging as team size grows.

Conclusion

Mark Leonard’s journey and philosophy offer a unique perspective on business leadership and strategy. His emphasis on disciplined capital deployment, internal talent development, and the benefits of smaller, agile teams provide a blueprint for success in today’s fast-paced business environment. Leonard’s approach demonstrates the power of unconventional wisdom in creating a thriving, innovative, and resilient corporate culture.


Notes by: crash_function