Lars Moravy (Tesla VP, Vehicle Engineering) – UC Berkeley Lecture (Jan 2022)


Chapters

00:00:13 From Informal Passion to Leadership in Automotive Design
00:09:50 Rising to Leadership: Embracing Ownership and Technical Competence
00:14:22 From Honda to Sustainable Transport: A Startup Journey
00:16:33 Passionate Leadership: From Engineer to Vice President
00:19:16 Overcoming Challenges and Failures in Engineering: Lessons from Lars Moravy
00:27:53 Overcoming Obstacles to Innovation: Insights from Engineering Leaders
00:37:31 Tips for Success in Engineering and Business
00:39:48 Maintaining Passion and Motivation in a Changing World
00:46:39 Trust Building and Effective Communication in Startup Environments
00:51:35 International Expansion Challenges and Strategies for Tesla
01:05:04 Innovative Manufacturing Achievements at Tesla
01:08:04 Tesla Motors: Balancing Safety and Passion in Automotive Innovation
01:11:00 Coping with Overwhelm at Work
01:14:13 Challenges and Opportunities in Scaling Electric Vehicle Production

Abstract

“Driving Innovation: The Journey of a Visionary Engineer from Honda to Tesla”

In the rapidly evolving landscape of automotive engineering, few stories are as compelling as that of a visionary engineer’s transition from Honda to Tesla. Lars’ journey, marked by a deep-rooted passion for automotive design and a drive for innovation, offers a masterclass in career progression, entrepreneurial spirit, and the relentless pursuit of excellence. From the formative years tinkering with an old Volvo in Sweden, through the ranks of Honda’s engineering team, to becoming a key figure in Tesla’s revolutionary approach to vehicle engineering, this narrative is a testament to the power of aligning one’s career with personal passion.



Early Years and Educational Foundation

Growing up in the Chicago area and studying mechanical engineering at Northwestern University, Lars became part of various engineering groups and interned at companies like Siemens, Ford, and Honda. After graduating in 2003, he joined Honda Motors and spent eight years developing vehicles like the Honda Accord and Acura RDX. During his undergraduate studies, Lars actively engaged in building real-world projects such as robots, apps, or startups. This hands-on approach enhanced his engineering education, fostering critical judgement and decision-making skills.

Career at Honda: Foundations of Success

Honda’s culture, emphasizing personal ownership and accountability, shaped Lars’ approach. The ‘person in charge’ concept at Honda instilled a sense of responsibility and the importance of failure in professional growth. At Honda, Lars contributed significantly to vehicle development, including the Honda Accord and Acura RDX. The experience gained here, especially in designing Honda’s first active suspension system, was pivotal. Emulating Elon Musk’s leadership style, Lars adopted a questioning approach, focusing on solving problems and identifying capable individuals to execute ideas.

Tesla: A New Chapter in Engineering

In 2010, Lars moved to Los Angeles and joined Tesla as a Senior Design Development Engineer. Over the years, he rose through the ranks, eventually becoming the Vice President of Vehicle Engineering in 2019. In his current role, he leads a team of 1,000 engineers and technicians and is responsible for all of Tesla’s vehicle hardware design. The economic downturn in 2008-2009 presented an unexpected opportunity for a career shift. A chance encounter at a wedding led to a recruitment opportunity at Tesla, forming a vehicle engineering team. The startup environment fostered a meritocracy where hard work and competence were rewarded with increased responsibilities. Lars’s effective people management included assigning leaders and ownership, holding individuals accountable, prioritizing finding trustworthy and capable people, and focusing on building a great product rather than job security.

Philosophy of Ownership and Recognition at Tesla

Lars attributes his career progression from senior engineer to VP to his philosophy of ownership, which involves a strong desire to design great parts and ensure excellent vehicle performance. Tesla and startups recognize and reward individuals who demonstrate this ownership philosophy, leading to increased responsibilities over time. Balancing life to prevent burnout and maintain motivation requires finding something you truly care about, adapting your global passion to different segments of your business, and spending time with family.

Dealing with Criticism and Learning from Failures

Lars experienced a significant failure when Elon Musk criticized the ride and handling of the Model 3. Lars took the criticism constructively and worked with his team to fix the problems within three days. Lars emphasized the importance of separating emotion from the problem and focusing on the engineering solution. Lars believes that failures are an opportunity for learning and growth. He assesses failures, learns from them, and moves forward. Lars’s ability to break down problems and solve them has helped him succeed in his career. Acknowledge and embrace self-doubt, but ground yourself in confidence in your abilities and knowledge. Identify areas of doubt and work on improving them to build confidence. Believe in your own capabilities and focus on being the best version of yourself.

Key Milestones and Achievements

The journey to becoming a Vice President was marked by key initiatives, such as improving areas like NVH (noise, vibration, and harshness) and prioritizing customer experience. Working with Elon Musk at Tesla was transformative. Musk’s direct feedback and problem-solving approach were instrumental in shaping Lars’ perspective on innovation and leadership. In Tesla, the balance between fun and safety in car design, particularly in models like the Model S Plaid, exemplified the commitment to combining performance with safety, even in the era of autonomous vehicles. Building trust with partners and investors involves presenting oneself in a knowledgeable manner, involving experts when necessary, and acknowledging potential risks and vulnerabilities to attract support.

Challenges and Personal Growth

The journey wasn’t without its challenges. Feeling overwhelmed by work, Lars developed strategies like focusing on small, achievable goals and finding solace in activities like cooking. Setting clear priorities and maintaining a work-life balance were highlighted as essential strategies for sustainable success.

Tesla’s Mission and the Future

The unwavering passion for Tesla’s mission – to promote sustainable energy and transportation – remains a driving force. The goal is to transform the automotive landscape, with Tesla leading the charge in EV adoption and sustainable practices. Manufacturing and scaling challenges, particularly in Tesla’s Fremont factory, underscore the complexities of mass-producing innovative vehicles. Tesla’s journey into energy provision, with a focus on solar panels and megapacks, aligns with the company’s mission of solving real-world problems. Making a positive impact in engineering involves staying focused on solving problems, communicating bold ideas to senior leadership, and maintaining a problem-solving mindset to drive positive change. Lars believes in recognizing limitations and working on personal flaws to achieve personal growth. He emphasizes the importance of perseverance and reminds individuals that there is always a next step and a brighter future ahead.

Strategies for Managing Overwhelm:

– Grounding in Completion: Start the day by setting clear goals and prioritizing tasks. Focus on completing small, achievable tasks throughout the day to create a sense of progress.

– Visualizing Results: Find work areas where tangible results can be seen daily to boost motivation and satisfaction. For example, cooking provides a clear start and end point with a visible outcome.

– Weekend Planning: Dedicate time on Sunday nights to outline tasks, regardless of whether they will be completed in the upcoming week. This helps organize thoughts and gain clarity.

– Finite Timeframe: Acknowledge the limitations of time and focus on accomplishing tasks within each day’s constraints.

– Support System: Rely on a strong support system, such as family or friends, to help cope with moments of intense stress and overwhelm.

The Legacy of an Engineering Visionary

Lars’ story is not just about personal success; it’s a blueprint for aspiring engineers. Open to mentoring and connecting with students, the legacy extends beyond Tesla’s walls, inspiring the next generation of engineers. A Journey of Passion and Innovation: From the early days in Chicago to the cutting-edge environment of Tesla, this journey exemplifies the transformative power of aligning one’s career with passion, a relentless drive for innovation, and a commitment to making a lasting impact in the world of automotive engineering.


Notes by: OracleOfEntropy