Elon Musk (Twitter etc CEO) – Future of the Car | Financial Times (May 2022)
Chapters
Abstract
Elon Musk: A Visionary’s Journey and Challenges in Revolutionizing Industries
Introduction:
Elon Musk’s journey in transforming the automotive and space industries encapsulates a saga of innovation, perseverance, and ambitious aspirations. This article delves into Musk’s passion for electric vehicles, his challenges and triumphs with Tesla, his insights on Twitter’s future, and his broader vision for sustainable energy and space exploration. By highlighting the most significant aspects of Musk’s career and Tesla’s development, we aim to provide a comprehensive understanding of the man who has been at the forefront of some of the most groundbreaking technological advancements of our time.
Elon Musk’s Passion for Electric Vehicles:
Elon Musk’s interest in electric vehicles dates back to his days at Stanford. Failing to commercialize an electric sports car prototype with AC Propulsion, Musk embarked on his own venture, forming Tesla Motors. This bold move marked the beginning of a challenging yet transformative journey in the automotive industry.
Formation and Early Challenges of Tesla:
Tesla Motors’ founding involved JB Straubel, Martin Eberhard, Ian Wright, and Mark Toppening, aiming to bring the T-Zero electric sports car to market. Tesla’s early days were marked by skepticism and technological hurdles, particularly in lithium-ion battery development. Despite these obstacles, Musk’s determination remained unwavering.
Conception and Production Challenges:
Tesla’s initial plan to merge the Lotus Elise chassis with AC Propulsion’s drivetrain encountered significant hurdles. The Elise chassis required extensive modifications, and the drivetrain was not suitable for mass production. Consequently, Tesla had to redesign much of the car, facing supply chain issues and quality concerns in battery production.
The Roadster’s Development and Limitations:
The development of the Tesla Roadster was fraught with mistakes and tribulations, resulting in a product with inherent limitations due to its reliance on the Lotus design. The initial supplier for the battery, a barbecue company in Thailand, lacked the expertise to produce the required advanced battery. Despite the challenges, Tesla eventually succeeded in producing the Tesla Roadster, showcasing the potential of electric vehicles. The lessons learned from the development of the Roadster helped Tesla in its subsequent endeavors and contributed to the company’s growth and success.
Tesla’s Early Struggles and Musk’s Perspective:
Tesla’s journey has been anything but smooth, characterized by constant struggles and mistakes. Elon Musk emphasizes Tesla’s role in pushing the boundaries of sustainable technology, cautioning against underestimating the challenges of starting a car company. He advises new companies to start small, highlighting the importance of learning from mistakes and maintaining sufficient reserve capital.
Tesla’s Demand, Production, and Ambitious Goals:
Tesla currently faces a demand exceeding its production capabilities, leading to long order lead times. Musk’s ambitious goal for Tesla is to produce 20 million cars annually by 2030, a feat aimed at replacing 1% of the global vehicle fleet each year. This aspiration, however, comes with its own set of manufacturing and raw material challenges.
Tesla’s Mission Beyond Vehicles:
Tesla’s mission extends beyond electric vehicles, encompassing stationary battery packs and renewable energy sources. The company aspires to power the Earth entirely with sustainable energy, relying on solar, wind, batteries, and electric transport.
Musk’s Vision for Twitter and Tesla’s Software Focus:
Musk’s vision for Twitter includes improving public discourse, building trust through transparency, and achieving balance in perspectives. Meanwhile, Tesla places a strong emphasis on software engineering, leading in AI development for its autopilot and full self-driving technologies.
Challenges in Space Exploration and Tesla’s Relationship with China:
Musk’s SpaceX aims to revolutionize space exploration with the fully reusable Starship, aiming to make humanity a multi-planetary species. Concurrently, Tesla navigates a complex relationship with China, a significant market for its sales, and faces challenges in scaling production and achieving autonomy in its vehicles.
Tesla’s Approach to Autonomy and AI:
Tesla’s approach to autonomy is built on cameras and AI, with the goal of exceeding human-level safety in self-driving cars. Despite facing lawsuits and criticism, Tesla remains committed to this vision and is open to licensing its technology to other car manufacturers.
Additional Insights and Musk’s Personal Life:
Tesla’s future plans include addressing smaller and more affordable vehicles, an open-source patent policy, and anticipation of strong competition from Chinese EV startups. On a personal note, Musk’s children aspire to carve their own paths, distinct from Tesla or SpaceX. Musk himself has researched supercapacitors and acknowledges the potential of mining to accelerate the sustainable energy transition.
Elon Musk’s Plans for Improving Twitter:
Elon Musk’s plans for improving Twitter are multifaceted. He proposes to enhance transparency by open-sourcing Twitter’s algorithms, allowing public scrutiny and suggestions. His aim to eliminate bots, scams, and spam focuses on creating a healthier platform for idea exchange. Musk recognizes the perceived left bias on Twitter and intends to address it, ensuring equal treatment for diverse political viewpoints. Despite the risk of commercial consequences for Tesla, Musk emphasizes his focus on production, engineering, and supply chain improvements.
Elon Musk’s Vision for Tesla and Twitter:
Musk’s vision for Tesla and Twitter is ambitious and forward-thinking. He expresses uncertainty about the Twitter deal’s completion, pending a shareholder vote and proxy filing. If the deal goes through, Musk plans to reverse Donald Trump’s ban on Twitter, cautioning against further similar actions. His long-term goal for Tesla is to achieve 20 million annual car productions by 2030, aiming to replace at least 1% of the global fleet with sustainable energy vehicles. Despite challenges in manufacturing ramp-up and raw material constraints, Musk remains confident in Tesla’s ability. Tesla’s mission continues to focus on accelerating sustainable energy through electric vehicles, stationary battery packs, and renewable energy sources.
Elon Musk’s Vision for a Sustainable Future and His Plans for Tesla, SpaceX, and Beyond:
Elon Musk envisions a sustainable future powered significantly by solar energy. He sees entire continents powered by dedicated areas with significant solar generation. Musk credits Tesla with driving the automotive industry towards electric vehicles and is committed to achieving a sustainable energy future. SpaceX plays a pivotal role in extending life beyond Earth, aiming to create a multi-planetary species to ensure humanity’s survival. Musk discusses Starlink’s mission to provide internet coverage to underserved regions and emphasizes the necessity of becoming a multi-planetary species. He anticipates sending an uncrewed Starship to Mars in the near future, followed by a crewed mission. Starship, described as a game-changing orbital rocket, is central to Musk’s vision for transformative access to space, with payload capacity and launch capabilities exceeding all other rockets.
Elon Musk’s Thoughts on Autopilot:
Elon Musk believes that Tesla is close to achieving self-driving at a safety level better than humans. He acknowledges the accidents and fatalities involving Tesla vehicles with Autopilot engaged but emphasizes the importance of driver attention and supervision. Musk contends that the lives saved by Autopilot and autonomy will far outweigh those lost in accidents. Tesla remains committed to improving safety, even at the cost of facing lawsuits.
Tesla’s Approach to Smaller and More Affordable Vehicles:
Musk remains somewhat secretive about Tesla’s plans for smaller and more affordable vehicles, hinting at the possibility of a car smaller than the Model 3. He highlights Tesla’s open-source patent policy, aimed at accelerating the transition to electric mobility. Musk is open to licensing Tesla’s Autopilot full self-driving technology to other car makers in the future, once its safety and reliability are proven.
Elon Musk’s Opinion on Other EV Startups:
Musk acknowledges the progress of Volkswagen (VW) in electric vehicles and anticipates the emergence of several strong EV companies from China, attributing this to the country’s talented and hardworking population.
Elon Musk’s Vision for 3D Transportation:
Elon Musk proposes solving traffic problems in congested cities by creating a 3D road network, involving multiple layers of tunnels and potentially implementing flying cars. He references the Boring Company’s tunnel in Las Vegas as a proof of concept for his 3D transportation system. Musk expresses skepticism about the feasibility of VTOLs and flying vehicles, citing noise pollution, wind force, weather dependency, and safety risks.
Tesla’s Behind-the-Scenes Problems and Musk’s Sleepless Nights:
Elon Musk sheds light on the multitude of problems Tesla faces behind the scenes, likening it to a duck serenely moving on a pond while paddling furiously underneath. Musk sacrifices sleep to address Tesla’s pressing issues, working all night from Sunday to Monday.
Tesla’s Future and Mining:
Musk is confident in Tesla’s strong future, bolstered by financial stability and no debt. Despite temporary setbacks due to COVID-related restrictions in Shanghai, he anticipates Tesla generating significant free cash flow. Musk has made mining deals to secure raw materials for Tesla and does not rule out buying a mining company to accelerate the transition to sustainable energy.
Elon Musk’s Insights on Supercapacitors:
Musk’s research on supercapacitors during his physics degree led to the creation of Pinnacle Research, which focused on producing high-energy-density capacitors. Although he considered pursuing a PhD at Stanford to develop ultra-high-energy-density capacitors using advanced chip-making equipment, Musk ultimately believes that capacitors are not essential for the electrification of the entire auto industry.
Tesla’s Role in Accelerating Sustainable Energy:
Tesla is committed to doing whatever is necessary to accelerate sustainable energy. This commitment extends beyond traditional boundaries, including tackling tasks like mining and refining. Tesla’s role is to facilitate and expedite the transition to a sustainable energy future, acknowledging that there are no limits to what is needed to achieve this goal.
Elon Musk’s Children’s Career Aspirations:
Musk’s older children have expressed a desire to forge their own paths, distinct from Tesla or SpaceX. While Musk supports their independence, he acknowledges the possibility of them joining Tesla or SpaceX in the future. His younger son, with a particular love for rockets, hints at a potential interest in the field.
Hydrogen as Energy Storage:
Musk strongly discourages the use of hydrogen as a means of energy storage, citing its extremely low energy density. He urges the consideration of alternative options, emphasizing the importance of understanding hydrogen’s limitations.
Elon Musk’s narrative is a testament to relentless innovation and a commitment to sustainability. His influence spans from revolutionizing the automotive industry with Tesla to pushing the boundaries of space exploration with SpaceX. His visions for Twitter, Tesla’s sustainable energy initiatives, and his broader plans for SpaceX and beyond, reflect a deep commitment to leveraging technology for the betterment of humanity. Musk’s journey is marked by overcoming challenges and staying true to his vision, making him a key figure in shaping our technological and sustainable future.
Notes by: Flaneur