Diane Greene (Google SVP Google Cloud) – The Truth About Serving on Boards (Jan 2019)


Chapters

00:00:00 Boards of Directors: Balancing Contribution and Oversight
00:08:35 Managing the Knowledge Gap Between Directors and Management Teams
00:14:12 Effective Board Engagement in Startups and Large Companies
00:27:27 Committees in Corporate Governance
00:30:13 Board Member Management and Removal Strategies
00:36:16 Understanding the Dynamics of Board Membership: Opportunities, Challenges, and Commitments
00:45:35 Selecting the Right Board for Your First Directorship

Abstract

Engaging the Complexities of Boardroom Dynamics: Insights from Marc Andreessen and Diane Greene

In the intricate field of boardroom dynamics, venture capitalist Marc Andreessen and former Google executive Diane Greene offer profound insights into the roles and approaches of directors across different types of boards. From the active involvement in startup boards to the more supervisory role in large public company boards, their discussion traverses various aspects such as the importance of asking insightful questions, the art of expressing ideas effectively, and the challenges of balancing contribution with non-interference. This article, utilizing an inverted pyramid style, delves into the nuances of board participation, emphasizing the significance of specialized expertise, the perils of a knowledge gap between directors and management teams, and effective strategies for fostering focused, efficient meetings.

Board Involvement: From Startups to Public Companies

Directors’ roles vary across startup and large public company boards. In startups, directors are actively involved in building the company, while in larger firms, they primarily oversee the CEO and monitor company performance. Greene emphasizes the value of asking questions to gain diverse insights and advocates for specialized expertise to be shared through targeted engagements.

Expressing ideas subtly is key. Greene prefers to avoid direct suggestions, opting instead for posing them as questions or discussing privately with the CEO. Andreessen, too, struggles with this, choosing to maintain a list of ideas for individual discussions with the CEO. The conversation reveals the delicate balance directors must maintain between contributing and avoiding micromanagement, ensuring effective company operation.

Deepening Board Engagement and Mitigating Knowledge Gaps

A robust management team is crucial for implementing board decisions, especially when the decisions have significant consequences. Recognizing the inevitable knowledge gap due to part-time involvement, Greene suggests developing depth in one company area to calibrate perspectives. Audit committees play a crucial role in enabling deep dives into concerns, providing a fuller understanding of company operations.

Committees on Corporate Boards: Committees enable a divide-and-conquer approach, allowing directors to thoroughly examine specific areas. Committee chairs present succinct reports to the board, highlighting key issues for discussion. This approach streamlines board meetings and ensures efficient decision-making.

Efficient Board Meetings and Communication Strategies

Greene prefers sending out brief documents before startup board meetings, focusing on key metrics and issues. In contrast, Andreessen stresses pre-reads and concise presentations for large company boards. Board dinners foster deeper discussions and transparency. Greene suggests coaching for difficult conversations, while Andreessen advocates for direct dialogue. Resolving conflicts can be complex, especially with full-team revolts against CEOs. Greene recommends using a coach, while Andreessen advises against the coach being a board member for independence. Balancing transparency and efficiency in board meetings remains a challenge, with various methods proposed for ensuring informed discussions.

Board Dynamics: Social dynamics play a role in managing disruptive or non-value-add directors. Boards should adopt the practice of annual resignation and reelection to maintain a healthy board culture.

Structuring Board Committees and Annual Resignation

In large companies, committees like audit, compensation, and governance play a crucial role. Meeting before board meetings for in-depth discussions, these committees ensure effective board functioning. Clear conflict of interest cases warrant dismissal, while social dynamics help communicate the need for departure of incompetent or disruptive members. The practice of annual resignation for non-investor directors ensures a contingent board structure. A growing trend in public companies advocates for the annual reelection of the entire board, challenging the traditional assumption of long-term tenure.

Independent Board Members and Board Dynamics: Independent board members provide specialized expertise and guidance, particularly in startups. Board membership is a fulfilling experience that allows individuals to contribute to and learn from emerging industries and businesses.

Independent Board Members and CEO Considerations

Independent members provide diverse insights and guidance, especially in startups, offering advice on strategy, fundraising, and partnerships. CEOs should evaluate the company’s succession plan and be ready to dedicate more time during crises. Factors like the CEO’s competence, the director’s ability to contribute, and the company’s potential are crucial in choosing between public and private boards.

Major Considerations When Choosing a Board: Assess the CEO’s leadership and the company’s potential for success. Ensure you have something valuable to offer the board and the company.

Public Company Boards: Public company boards involve a more intense experience due to legal, accounting, and governance requirements. Committees play a more significant role, increasing time commitments. Public companies face unique stresses and challenges.

Advantages of Public Company Boards: Exposure to the world’s largest and most important companies. Opportunity to learn about running businesses at scale. Global exposure to various issues and challenges.

Private Company Boards: Startups and large private companies have distinct experiences. Public companies tend to have more similarities in board experiences.

Handling Board Concerns: In committees, focus on identifying problems and seeking solutions, not blaming individuals. If necessary, schedule a board meeting to review the issue further. Benefits of Addressing Concerns: CEOs are usually receptive to addressing problems when presented directly. Inviting individuals to board meetings to discuss issues can be an effective motivator for addressing them.

Conclusion

In summary, the insights from Marc Andreessen and Diane Greene illuminate the multifaceted nature of boardroom dynamics, spanning from the roles of directors in various types of companies to the strategies for efficient meetings and effective communication. Their perspectives offer a rich tapestry of experiences and advice, valuable for both seasoned and aspiring board members.


Notes by: Simurgh