David Drummond (Google Chief Legal Officer) – Big Tent Moscow Conference (May 2012)


Chapters

00:00:17 Google Visionary Discusses Future of Internet
00:02:44 The Global Impacts and Future of Internet Entrepreneurship
00:07:38 Regulatory Frameworks for Global Innovation
00:12:35 Global Internet Governance and Challenges
00:21:43 Balancing Content Protection and Innovation in the Digital Age
00:24:39 Google's Data-Driven Approach to Engineering and Innovation
00:27:49 The Future of Technological Innovation: From Mobile Phones to Game-Changing Devices
00:34:18 Google's Competition and Dominance in the Internet Market
00:36:47 Google's Experiences and Challenges in the Russian Market
00:38:47 Open versus Closed Platforms: Implications for Innovation and Privacy
00:44:23 Policies for Promoting Innovation in Mobile Operating Systems

Abstract

The Future of the Internet: Insights from Google’s David Drummond and Skolkovo’s Arkady Dvorkovich

In a dynamic and thought-provoking session, Google’s Vice President David Drummond, alongside Arkady Dvorkovich of Skolkovo, engaged in a comprehensive discussion about the future of the internet, Google’s global impact, and the interplay between innovation and regulation. The conversation, rich in insights and perspectives, offered an engaging blend of topics ranging from the transformative power of the internet, global entrepreneurship, to concerns about brain drain and the balance between openness and regulation in the digital age.

Engagement and Vision: Interactive Dialogue and the Future of the Internet

The session commenced with an open invitation for audience questions, highlighting the interactive nature of the discussion. Dvorkovich’s inquiry into Drummond’s vision for the future of the internet set the stage for an insightful exchange. The blending of English and Russian, alongside the inclusion of questions from Twitter, underscored the global and inclusive approach of the session.

Google’s Journey: From Dorm Room to Global Tech Giant

Central to the conversation was Google’s journey, emblematic of the internet’s transformative potential. The internet, still in its nascent stages, has been pivotal in shaping economic development, democracy, and freedom across the globe. Google’s evolution from a simple dorm-room project to a global powerhouse was discussed, underscoring the limitless potential of the digital landscape.

Google’s Approach to Innovation

Drummond elaborated on Google’s commitment to pushing forward hardware and physical products, such as Google Glass and driverless cars. He also mentioned that Google dedicates a small portion of its effort to exploring crazy ideas with the potential to lead to useful products.

Google’s Role in Providing Devices and Services

Drummond discussed Google’s natural progression into providing map information and location services. He expressed the expectation that Google will offer devices and services that serve as entry points to the web.

Predicting the Next Technological Revolution

Drummond shared his thoughts on the next technological revolution, stating that advancements in software, computing power, and hardware will combine to create game-changing devices. While he was uncertain about the specific nature of these devices, he was confident in their transformative potential.

Breaking Barriers: Global Entrepreneurship and Innovation

The discussion shifted to the role of the internet in fostering global entrepreneurship. The interconnectedness and accessibility of the digital world are dissolving traditional barriers, enabling entrepreneurs and companies to access a global audience. Drummond highlighted Google’s commitment to supporting entrepreneurship through initiatives like Google Ventures and startup outreach programs.

Brain Drain: A Dual Perspective

Addressing the concerns about brain drain, Drummond emphasized Google’s focus on harnessing diverse talent globally. While acknowledging the fears associated with brain drain, he stressed Google’s investment in local ecosystems and its efforts to promote local talent development. Dvorkovich echoed this sentiment, underscoring the value of human resources as a country’s most significant treasure.

Regulation and Innovation: Striking a Balance

The conversation took a turn towards the regulatory aspects, with Drummond emphasizing the need for a balanced framework that fosters innovation while protecting intellectual property and user privacy. He cited examples like safe harbors and DMCA provisions as pivotal for the development of the internet.

Corporate-Government Cooperation and Internet Governance

The interaction between large corporations and governments emerged as a key theme. Drummond expressed hope for positive cooperation, acknowledging potential conflicts and benefits. The upcoming ITU negotiations on internet governance were discussed, with Drummond advocating for an open internet and cautioning against the Balkanization of the digital space.

Transparency, Responsibility, and User Trust

Transparency and responsibility were central to Drummond’s message. He emphasized the importance of being transparent about data usage and government requests for information removal, underlining the necessity of maintaining user trust and freedom of expression online.

Open vs. Closed Models: The Debate Continues

Drummond contrasted open internet models with closed models adopted by some companies. He highlighted the benefits of open systems in fostering innovation and creativity, while acknowledging the user value in closed models but expressing concerns about their limitations.

Google+: A Tool for Social Integration

Addressing perceptions about Google+, Drummond clarified its role as a tool for making Google services more social, rather than a direct competitor to Facebook. He pointed to the growing integrations between Google+ and other Google services, illustrating its broader purpose.

Content Rights: Balancing Creators and Platforms

The tension between content creators and platforms like Google was acknowledged, with Drummond advocating for a balanced approach that respects the rights of content creators while fostering creativity and innovation.

Google’s Evolution: Beyond Search to Innovative Technologies

Google’s shift from being solely a web-based service provider to exploring hardware innovations like Google Glass and driverless cars was highlighted. Drummond elaborated on Google’s mission to use technology to serve the world, not just through web services.

Google’s Dominance: Addressing Concerns and Emphasizing Responsibility

In response to concerns about Google’s dominance, Drummond refuted the notion that Google poses a threat to internet freedom. He emphasized the company’s commitment to providing access to information and improving user experience, alongside its responsibility to act in a manner that benefits users.

Google’s Perspective on Dominance and Its Impact on the World

Drummond acknowledges the fluidity and openness of the internet, emphasizing how quickly dominant positions can change. He cites examples like Myspace and Google’s early days to illustrate how market dominance can be short-lived. Drummond stresses that Google’s success is based on user choice, not restrictive practices like Microsoft’s past behavior. He highlights Google’s commitment to not hindering competitors’ access to the market, allowing users to easily switch to alternative platforms. Drummond acknowledges the need for Google to be mindful of its global impact and take responsibility for its actions.

Additional Insights

– Google was convicted in Italy for a video uploaded to Google Video that violated the privacy of a child. The conviction highlights the potential legal risks that platforms like YouTube and Facebook face when dealing with user-generated content.

– Strict laws can stifle innovation by making it too difficult for platforms to operate. A balance needs to be struck between protecting users and allowing platforms to continue to innovate.

– Google believes that innovation would be stifled if the internet were dominated by closed networks like Facebook. Closed networks prevent users from easily sharing information between different platforms. Google argues that users should be able to take their data with them when they switch platforms.

– Google complies with EU regulations on information about privacy issues. EU citizens can address Google UK to retrieve information Google has about them. Currently, American regulations do not allow individuals to retrieve information that Google stores about them.

– The mobile operating system market is divided between three major players: Apple, Google, and the remains of Symbian. Android, which didn’t exist three years ago, is an example of how technology markets can change rapidly.

– Countries that adopt restrictive policies that close down avenues for innovation will be at a disadvantage. Countries that recognize the need to address social problems while providing flexibility for innovation will be ahead of the game.

– Google’s approach to Google bombs, which are attempts to manipulate search results, has been to deal with them algorithmically. Google has not found it necessary to manually adjust search results or scrutinize the results of indexes.

– Google’s main obstacles in Russia are corruption at various levels. Google plans to continue its presence in Russia despite the challenges. Russia is a competitive business environment with strong local players like Yandex.

– Intellectual property regulation can affect the growth of local web businesses. Regulation in China hindered the development of local search engines.

A Future Shaped by Collaboration, Innovation, and Transparency

The discussion concluded with a forward-looking perspective, emphasizing the importance of collaboration, innovation, and transparency. Google’s willingness to address regulatory concerns and cooperate with other platforms for greater innovation and user control of data was underscored. The session provided a comprehensive overview of the challenges and opportunities in the evolving digital landscape, marked by Google’s commitment to innovation, openness, and responsible governance.


Notes by: crash_function