Bernard Looney (BP CEO) – Interview with Norges Bank Investment Management CEO (May 2023)
Chapters
00:00:00 Leading with Humility: Personal Connection in a Digital World
Bernard Looney’s Transition at BP: BP is moving from being an oil company to an integrated energy company, a complex task led by Bernard Looney, who has been with BP his entire career.
Bernard Looney’s Connection to Norway: Looney has a personal connection to Norway, as its chairman is Norwegian, and he has close friends there. He has visited popular tourist destinations in Norway, such as Preikestolen, Arland, and Stavanger, and enjoys the restaurant Tango in Stavanger.
Importance of In-Person Interaction: Looney believes that in-person interaction is important for effective communication and connection with the audience. He felt more energized and connected when presenting BP’s strategy and results in person after two years of virtual presentations.
Irish Humility and People Skills: Looney attributes the success of Irish people with people to a healthy dose of humility. He believes Irish people are always looking to make friends, improve, and get on in life. This humility and people-centric approach makes Irish people welcome in almost every country.
00:02:39 Growth and Leadership: From Humble Beginnings to Big Cheese
Bernard Looney’s Humble Beginnings: Looney grew up on a farm in Ireland, the youngest of five children. His mother instilled in him the importance of education as a means to a better life, sending him to university despite his initial desire to work in construction. Looney graduated with a degree in electrical engineering, following in the footsteps of his older brother, Ray, who had aspired to be an electrical engineer but couldn’t afford to attend university.
Looney’s Career Journey with BP: Looney joined BP in 1991 and worked in various roles across the world, including in Scotland, Vietnam, Texas, and Alaska. He highlights his time drilling wells in the Gulf of Mexico as one of the most enjoyable and rewarding experiences of his career.
Looney’s Perspective on Loyalty and Commitment: Looney values commitment over blind loyalty, emphasizing that he wants employees who are dedicated to the company, their team, and the goals they are striving to achieve. He believes that loyalty can sometimes lead to people becoming enthralled by something, whereas commitment reflects a deeper sense of purpose and dedication.
Looney’s Reflections on Becoming CEO: Looney admits that when he joined BP in 1991, he didn’t even know what a CEO was. He contrasts this with today’s job applicants in their 20s, who are well-informed about the company’s annual and sustainability reports.
00:10:27 BP's Energy Transition Strategy: From Oil Company to Integrated Energy Company
Bernard Looney’s Journey to Becoming CEO: Bernard Looney’s career at BP spanned various roles, and he initially had no aspirations for the CEO position. His appointment as CEO was unexpected, and he was informed of his selection by the company’s Norwegian chairman, Helge Lund.
Transition from Oil Company to Integrated Energy Company: BP is undergoing a significant strategic shift from being an international oil company to an integrated energy company. This transformation involves a three-part strategy: resilient hydrocarbons, convenience and mobility, and low-carbon energy. The company aims to reduce hydrocarbon volume by 40%, drive down emissions, and invest in five growth engines related to hydrogen, bioenergy, and EV charging.
Stakeholder Engagement and Refining the Strategy: Looney acknowledges that the company could have communicated its strategy more clearly initially. He emphasizes the importance of engaging with stakeholders to gather feedback and refine the strategy over time. The company’s stakeholders have played a crucial role in shaping and clarifying the transition strategy.
Navigating the Pandemic and Restructuring: BP faced challenges due to the pandemic-induced oil price collapse and a significant drop in share price. Despite these difficulties, the company decided to continue with its reinvention efforts and implemented the largest restructuring in its 112-year history. Looney highlights the importance of pushing forward with the restructuring to align the organization with the new vision and strategy.
Industry Trends and Societal Expectations: Looney acknowledges that BP’s early transition plans have been followed by other integrated energy companies. He emphasizes the need for companies to align with societal demands for clean, reliable, and affordable energy to ensure long-term success. Defying gravity: adapting to societal expectations and providing what society both wants and needs is essential for the company’s survival.
Working with National Oil Companies: BP collaborates with national oil companies that may not have similar transition plans. The company focuses on delivering value to its stakeholders and creating opportunities in the energy transition space. BP’s capabilities, assets, brand, and experience can be applied to growing sectors like EV charging and bioenergy, offering exponential growth potential.
Balancing Capital Allocation and Shareholder Expectations: Looney addresses concerns about allocating capital to low-margin businesses while oil and gas operations have higher margins. He emphasizes the importance of investing in growth engines that align with the energy transition and societal demands. BP’s increasing electricity sales in EV charging demonstrate the potential for profitable ventures in low-carbon energy.
00:19:17 BP's Transition Strategy and Growth Engines
BP’s Three-Part Strategy: BP’s strategy is not a simple shift from oil to renewables. It involves three parts: hydrocarbons, convenience and mobility, and low carbon. Hydrocarbons remain core to BP’s strategy, with a focus on lower emissions and generating cash flow for the transition.
Advantages in Bioenergy: BP has one of the largest trading organizations in the world, enabling it to secure feedstock for bioenergy. BP can leverage its existing refineries to build bioenergy plants, improving capital efficiency. BP has a strong customer base in the aviation industry, including every customer airline worldwide, providing a ready market for sustainable aviation fuel.
Returns in Bioenergy: BP expects to achieve returns of 15% to 20% in bioenergy, comparable to its returns in hydrocarbons. The volatility of earnings in bioenergy is different from that in oil and gas commodities, offering diversification benefits.
EV Charging Advantages: BP has a large physical presence with gas stations, with 550 million people living within 20 minutes of a BP station. BP’s brand is instantly recognizable, and it has a strong convenience offer, with 60% of customers in Britain visiting BP gas stations for non-gasoline purchases. BP has decades-long relationships with car manufacturers, such as Mercedes and Daimler, enabling it to enter the dashboard of electric vehicles.
The Role of BP in the Energy Transition: BP aims to make the energy transition easier for its customers, particularly in countries like Norway, where electric cars are rapidly gaining popularity. BP’s strategy is to leverage its existing strengths and skills to create value for shareholders during the transition.
Ownership of Integrated Oil Companies: The Norwegian oil fund believes that someone needs to own the big integrated oil companies. Selling these companies and improving their environmental footprint is not a simple solution.
00:23:16 Challenges and Opportunities for Energy Companies in a Changing World
BP’s Long-Term Investment Strategy: BP aims to be a long-term owner and partner with companies that have significant patent portfolios and opportunities to contribute to a greener future.
Investor Influence on BP’s Decisions: BP acknowledges that shareholders influence its actions and decisions. The company engages with investors to understand their perspectives but ultimately relies on management’s judgment to make the best decisions for the company.
Legal Challenges and Net Zero Targets: BP believes that courts should not determine net zero targets, as the company is taking proactive steps to transition to net zero as quickly as possible.
The Pace of BP’s Transition: BP emphasizes that the transition to net zero is a gradual process and that it is investing heavily in growth transition businesses.
Windfall Tax Controversy: BP opposes a one-off tax on its windfall profits, arguing that the company has experienced periods of loss and that it needs to invest heavily in the transition to net zero.
BP’s Role in the Energy System: BP sees its role as keeping the energy system flowing, providing energy to countries in need, and accelerating the transition to net zero.
Dealing with Governments: BP avoids political involvement and focuses on aligning with countries’ objectives, particularly in terms of energy provision.
Cultural Change at BP: BP recognizes the challenge of changing its corporate culture and acknowledges that it operates with different teams and values across 60 countries.
Agile Technology Implementation: BP is adopting agile technology and organizational structures to accelerate decision-making and drive innovation.
Encouraging Inclusivity and Digitalization: BP aims to foster a more inclusive culture, promote digitalization, and invest in digital transformation to drive the company’s progress.
00:30:28 Rethinking Corporate Leadership and Meritocracy in the Energy Industry
Creating an Agile and Meritocratic Organization: BP transformed its organizational structure by assessing roles for necessity, reducing layers of management, and increasing bands of control. The company selected leaders to lead effectively and bring diverse perspectives to drive change. BP hired executives from various industries, including technology, finance, and retail, to inject new talent and ideas. The restructuring resulted in a diverse and capable leadership team with a focus on tackling global energy challenges.
Fostering Objective Meritocracy: Objective meritocracy is a core principle at BP, ensuring that individuals are evaluated based on their job performance and contributions, regardless of background or personal characteristics. BP aims to provide equal opportunities for all employees to succeed and be recognized for their achievements. The company acknowledges inherent biases and actively works to eliminate them, striving for a meritocratic and inclusive culture. BP’s leadership team reflects a commitment to gender equality, with a 50-50 representation of men and women in executive positions.
Importance of Talent and Trust in Organizational Success: The key to organizational success lies in attracting and retaining the best talent. Meritocracy is essential for identifying and promoting the most capable individuals, leading to better performance and innovation. A meritocratic system also enhances employee morale, job satisfaction, and commitment to the organization. Building trust with stakeholders, including the general public, is crucial for organizational reputation and long-term success. Reflecting on actions and understanding stakeholders’ perspectives are important steps in rebuilding trust and maintaining positive relationships.
Effective Communication and Engagement: Genuine engagement and listening are key to effective communication. Rather than focusing on delivering talking points, leaders should ask questions, listen actively, and learn from interactions. Social media platforms like LinkedIn provide opportunities for engagement, sharing, and listening to diverse perspectives. Transparency and addressing tough comments are essential in building trust and fostering open dialogue with stakeholders.
00:38:31 Authentic Leadership: The Importance of Transparency and Vulnerability
Authenticity in Leadership: People prefer to work for real people, not heroes who always have the answers. Authenticity starts with admitting “I don’t know” when you don’t have the answer. A culture where leaders must always have an answer can lead to fabricated information and dangerous decision-making.
Importance of Dialogue and Respectful Disagreement: Engage in respectful dialogue even with those who hold different opinions. Appreciate and acknowledge others’ perspectives, even if you disagree.
Bernard Looney’s LinkedIn Usage: He receives three emails per week from his team highlighting key topics and seeking his input. He spends about five to ten minutes reading and responding to these emails. Authenticity is crucial; corporate or inauthentic content is pointless and ineffective.
Key Leadership Qualities: Bernard Looney values leadership qualities such as: Curiosity and a desire to learn continuously. Empathy and the ability to understand and connect with people. Integrity and honesty, even if it means admitting “I don’t know.” Courage to make tough decisions and stand by them. Humility and the willingness to listen and learn from others.
00:42:11 Essential Traits for Effective Leaders in the Modern Workplace
Openness: Encourages receptiveness to new ideas and learning from others. Emphasizes exploring brilliant companies and actively seeking knowledge.
Authenticity: Promotes genuine and transparent interactions. Cultivates trust and strengthens relationships.
Empathetic Edge: Advocates for empathy and compassion towards others. Highlights the importance of difficult performance management conversations and accountability. Balances empathy with assertiveness and edge.
Grit and Self-Improvement: Demonstrates a relentless pursuit of personal and professional growth. Emphasizes the value of self-reflection and continuous improvement.
Mental Health Awareness: Recognizes the prevalence of mental health challenges and the importance of addressing them. Encourages open discussions about mental health and seeking support.
00:44:36 The Importance of Addressing Mental Health and Climate Change in the Workplace
Addressing Mental Health: Bernard Looney emphasizes the importance of acknowledging and addressing mental health issues in the workplace and beyond. He encourages people to talk openly about their struggles, breaking the stigma and creating a sense of understanding and support. By acknowledging that everyone faces challenges, he believes it can free up mental space and allow individuals to focus on their work and personal lives more productively.
Personal Experiences with Mental Health: Looney admits to having his own struggles, highlighting that mental health issues are not limited to specific individuals or positions. He acknowledges the anxiety and nervousness that can accompany public speaking and decision-making, emphasizing that these are common experiences. He stresses the importance of creating an environment where it is acceptable to not be okay, encouraging people to seek support and understanding.
Climate Change Awareness: Looney discusses the growing awareness and action taken by companies regarding climate change, moving from words to numbers and concrete actions. He attributes this shift to education, the pervasive reach of social media, and the increasing association between weather events and climate change. Looney believes that climate change has become more tangible and local, with events like floods in Germany being directly linked to climate change. He anticipates that the trend of localizing climate change issues will accelerate, making it more relevant and pressing for individuals and communities.
Impact of the Pandemic: Nicolai Tangen suggests that the pandemic may have contributed to the increased awareness of climate change due to the heightened belief in science and the visibility of clean skies during lockdowns. Looney acknowledges that the pandemic may have played a role, but he believes that education and the interconnectedness of the world have been more significant driving forces. Tangen draws a parallel between astronauts’ perspectives of Earth from space and the pandemic’s effect on people’s awareness of global issues.
BP Oil Spill: Looney describes the 2010 Gulf of Mexico oil spill as the most challenging time in his career. The oil spill led to legal actions against BP, including a lawsuit by the oil fund.
00:49:37 Lessons Learned from the Deepwater Horizon Tragedy
Personal Impact: The Deepwater Horizon accident resulted in the loss of lives, causing deep emotional pain and grief for the families of the victims.
Environmental and Community Impact: The accident had a significant environmental impact, although less severe than initially projected. Local communities were also affected by the disaster.
Company Impact: The accident shook the company to its core, as it challenged its safety culture and reputation. The ongoing media coverage of the crisis further compounded the difficulties faced by the company.
The Toll on Company Employees: The 60-day non-stop effort to stop the well took a heavy toll on the employees, straining their personal lives and relationships.
Lessons Learned: The accident instilled a sense of humility within the company, acknowledging the possibility of errors and the need for continuous learning. The importance of humility in an increasingly complex world was recognized as a valuable attribute for a stronger company.
Legacy and Remembrance: The company adopted the phrase “We will never forget” to ensure that the lessons learned from the accident are never forgotten by new employees.
Advice for Aspiring Leaders: Treat others as you want to be treated, and focus on making a positive difference while maintaining strong relationships.
Abstract
“Transforming Leadership and Vision: Bernard Looney’s Journey in Reinventing BP”
In the landscape of global energy transition, Bernard Looney, CEO of BP, stands as a pivotal figure. His journey from a humble upbringing on an Irish farm to leading one of the world’s major energy companies encapsulates a story of relentless ambition, commitment to change, and a deep-seated value system rooted in humility and authenticity. Looney’s connection to places like Norway, his strong belief in the power of in-person meetings, and his strategic approach to transforming BP’s corporate culture are remarkable aspects of his leadership. This article explores Looney’s leadership as he steers BP from being an international oil company to an integrated energy company, responding to industry trends, stakeholder expectations, and the challenges of the COVID-19 pandemic. Looney’s perspective on effective leadership and the importance of mental health in the workplace are also brought to light.
Bernard Looney’s Upbringing and Personal Journey
Bernard Looney’s upbringing on an Irish farm ingrained in him the values of hard work and the importance of education. His mother’s focus on education as a pathway to a better life influenced his decision to pursue a university degree in electrical engineering, veering away from his initial interest in construction. This choice mirrored the aspirations of his older brother, Ray, who had similar ambitions but couldn’t afford university education.
Looney’s global perspective is further exemplified by his connections to Norway, a country he holds in high regard due to personal affiliations, including the Norwegian chairman of BP and close friendships. His fondness for Norway is evident in his frequent visits to popular destinations like Preikestolen, Arland, and Stavanger, and dining at the Tango restaurant in Stavanger. Looney credits the Irish trait of humility, their propensity to make friends, and a constant desire for improvement as reasons for their global acceptance and success.
Career Path and Leadership at BP
Beginning his career with BP in 1991, Looney’s journey across various global locations such as Scotland, Vietnam, Texas, and Alaska, including drilling wells in the Gulf of Mexico, showcases his extensive and diverse experience. He distinguishes commitment from loyalty and believes in driving innovation through a plethora of experiences and viewpoints. His leadership style at BP is marked by efforts to reduce bureaucracy, champion meritocracy, and create a diverse and inclusive workplace.
Strategic Shift in BP’s Business Model
Under Looney’s guidance, BP is transitioning from an international oil company to an integrated energy company. This strategic shift involves reducing hydrocarbon volume, investing in low-carbon energy, and adapting to the challenges posed by the COVID-19 pandemic. BP balances stakeholder needs and shareholder influence with a vision for a greener future. Looney admits that the company’s initial communication about this strategy could have been clearer and underscores the importance of stakeholder feedback in refining their approach.
BP’s three-part strategy encompasses hydrocarbons, convenience and mobility, and low carbon. The company focuses on producing hydrocarbons more efficiently, with lower emissions, to fund the transition. In bioenergy, BP leverages its trading organization, existing refineries, and a strong aviation industry customer base, expecting returns of 15% to 20% with diversification benefits. The company also has a significant advantage in EV charging, backed by its vast physical presence, brand recognition, and longstanding relationships with car manufacturers. This is especially relevant in countries like Norway, where electric cars are increasingly popular. BP is committed to using its existing strengths to create shareholder value during the transition, as echoed by the Norwegian oil fund’s belief in the need to improve the environmental footprint of large oil companies.
Industry Trends and Societal Impact
BP’s evolution reflects the global shift toward cleaner energy sources and the societal urgency for change. Looney acknowledges the need for cultural transformation within BP to adapt to government relations and societal expectations. The company’s goal of achieving net zero emissions poses challenges, including investor influence and legal considerations. BP opposes one-off taxes on windfall profits, emphasizing its role in maintaining energy supply and accelerating the transition to net zero.
To align with these goals, BP has restructured its organization to be more agile and meritocratic. This involves reassessing roles, minimizing management layers, and enhancing diversity in leadership. The company values talent, trust, and inclusivity and is investing in digital transformation to foster these qualities. Effective communication and engagement are pivotal, with platforms like LinkedIn being utilized for transparent and genuine interactions, even when addressing challenging comments.
Bernard Looney’s Leadership Philosophy
Looney’s leadership philosophy revolves around authenticity, openness, and empathy. He actively uses social media platforms like LinkedIn to engage with stakeholders, emphasizing the importance of genuine interaction. His approach encourages a culture of honesty and open dialogue, highlighting the significance of mental health and acknowledging personal struggles in the workplace.
Challenges and Lessons Learned
A defining moment in Looney’s career was the 2010 Gulf of Mexico oil spill, which underscored the paramount importance of safety and the necessity of continuous learning. BP faced significant legal and financial challenges following the spill, including a lawsuit by the oil fund. This experience taught Looney and the company the value of humility and the need for ongoing improvement.
Looney emphasizes authenticity in leadership, advocating for admitting one’s limitations and avoiding the pitfalls of fabricated information. He encourages engaging in respectful dialogues, even with differing opinions, and appreciates the value of diverse perspectives. His leadership qualities include curiosity, empathy, integrity, courage, and humility, which he believes are crucial for effective leadership.
Openness to new ideas, authenticity in interactions, and empathy towards others are core to his leadership style. He stresses the importance of balancing empathy with assertiveness and accountability, particularly in performance management. Looney’s focus on mental health is evident in his encouragement for open discussions about personal struggles, aiming to break the stigma and foster understanding and support in the workplace.
Looney’s personal experiences, including his own mental health challenges, shape his understanding and approach to leadership. He acknowledges common experiences like anxiety and nervousness, especially in public speaking and decision-making, and advocates for creating a supportive environment where people can seek help and understanding.
The Deepwater Horizon accident not only had profound personal impacts but also environmental and community repercussions. It challenged BP’s safety culture and reputation, putting immense strain on the company and its employees. The lasting legacy of this event is encapsulated in the phrase “We will never forget,” ensuring that the lessons learned remain ingrained in the company’s culture.
Looney’s advice to aspiring leaders centers on treating people well, making a positive difference, and focusing on strong relationships. His emphasis on continuous learning, humility, and the ability to adapt to an increasingly complex world are key takeaways for anyone aspiring to lead in today’s dynamic environment.
Conclusion
Bernard Looney’s journey from an Irish farm to the helm of BP epitomizes a leadership story marked by ambition, adaptability, and a profound commitment to both personal and corporate evolution. His leadership philosophy, shaped by personal experiences and a deep understanding of the global energy landscape, offers valuable insights into the complexities of leading a major energy company through transformative times. His emphasis on authenticity, empathy, and openness not only guides BP’s strategic transition but also serves as a blueprint for effective leadership in the 21st century.
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