Bernard Looney (BP CEO) – Interview with Norges Bank Investment Management CEO (May 2023)


Chapters

00:00:00 Leading with Humility: Personal Connection in a Digital World
00:02:39 Growth and Leadership: From Humble Beginnings to Big Cheese
00:10:27 BP's Energy Transition Strategy: From Oil Company to Integrated Energy Company
00:19:17 BP's Transition Strategy and Growth Engines
00:23:16 Challenges and Opportunities for Energy Companies in a Changing World
00:30:28 Rethinking Corporate Leadership and Meritocracy in the Energy Industry
00:38:31 Authentic Leadership: The Importance of Transparency and Vulnerability
00:42:11 Essential Traits for Effective Leaders in the Modern Workplace
00:44:36 The Importance of Addressing Mental Health and Climate Change in the Workplace
00:49:37 Lessons Learned from the Deepwater Horizon Tragedy

Abstract



“Transforming Leadership and Vision: Bernard Looney’s Journey in Reinventing BP”

In the landscape of global energy transition, Bernard Looney, CEO of BP, stands as a pivotal figure. His journey from a humble upbringing on an Irish farm to leading one of the world’s major energy companies encapsulates a story of relentless ambition, commitment to change, and a deep-seated value system rooted in humility and authenticity. Looney’s connection to places like Norway, his strong belief in the power of in-person meetings, and his strategic approach to transforming BP’s corporate culture are remarkable aspects of his leadership. This article explores Looney’s leadership as he steers BP from being an international oil company to an integrated energy company, responding to industry trends, stakeholder expectations, and the challenges of the COVID-19 pandemic. Looney’s perspective on effective leadership and the importance of mental health in the workplace are also brought to light.

Bernard Looney’s Upbringing and Personal Journey

Bernard Looney’s upbringing on an Irish farm ingrained in him the values of hard work and the importance of education. His mother’s focus on education as a pathway to a better life influenced his decision to pursue a university degree in electrical engineering, veering away from his initial interest in construction. This choice mirrored the aspirations of his older brother, Ray, who had similar ambitions but couldn’t afford university education.

Looney’s global perspective is further exemplified by his connections to Norway, a country he holds in high regard due to personal affiliations, including the Norwegian chairman of BP and close friendships. His fondness for Norway is evident in his frequent visits to popular destinations like Preikestolen, Arland, and Stavanger, and dining at the Tango restaurant in Stavanger. Looney credits the Irish trait of humility, their propensity to make friends, and a constant desire for improvement as reasons for their global acceptance and success.

Career Path and Leadership at BP

Beginning his career with BP in 1991, Looney’s journey across various global locations such as Scotland, Vietnam, Texas, and Alaska, including drilling wells in the Gulf of Mexico, showcases his extensive and diverse experience. He distinguishes commitment from loyalty and believes in driving innovation through a plethora of experiences and viewpoints. His leadership style at BP is marked by efforts to reduce bureaucracy, champion meritocracy, and create a diverse and inclusive workplace.

Strategic Shift in BP’s Business Model

Under Looney’s guidance, BP is transitioning from an international oil company to an integrated energy company. This strategic shift involves reducing hydrocarbon volume, investing in low-carbon energy, and adapting to the challenges posed by the COVID-19 pandemic. BP balances stakeholder needs and shareholder influence with a vision for a greener future. Looney admits that the company’s initial communication about this strategy could have been clearer and underscores the importance of stakeholder feedback in refining their approach.

BP’s three-part strategy encompasses hydrocarbons, convenience and mobility, and low carbon. The company focuses on producing hydrocarbons more efficiently, with lower emissions, to fund the transition. In bioenergy, BP leverages its trading organization, existing refineries, and a strong aviation industry customer base, expecting returns of 15% to 20% with diversification benefits. The company also has a significant advantage in EV charging, backed by its vast physical presence, brand recognition, and longstanding relationships with car manufacturers. This is especially relevant in countries like Norway, where electric cars are increasingly popular. BP is committed to using its existing strengths to create shareholder value during the transition, as echoed by the Norwegian oil fund’s belief in the need to improve the environmental footprint of large oil companies.

Industry Trends and Societal Impact

BP’s evolution reflects the global shift toward cleaner energy sources and the societal urgency for change. Looney acknowledges the need for cultural transformation within BP to adapt to government relations and societal expectations. The company’s goal of achieving net zero emissions poses challenges, including investor influence and legal considerations. BP opposes one-off taxes on windfall profits, emphasizing its role in maintaining energy supply and accelerating the transition to net zero.

To align with these goals, BP has restructured its organization to be more agile and meritocratic. This involves reassessing roles, minimizing management layers, and enhancing diversity in leadership. The company values talent, trust, and inclusivity and is investing in digital transformation to foster these qualities. Effective communication and engagement are pivotal, with platforms like LinkedIn being utilized for transparent and genuine interactions, even when addressing challenging comments.

Bernard Looney’s Leadership Philosophy

Looney’s leadership philosophy revolves around authenticity, openness, and empathy. He actively uses social media platforms like LinkedIn to engage with stakeholders, emphasizing the importance of genuine interaction. His approach encourages a culture of honesty and open dialogue, highlighting the significance of mental health and acknowledging personal struggles in the workplace.

Challenges and Lessons Learned

A defining moment in Looney’s career was the 2010 Gulf of Mexico oil spill, which underscored the paramount importance of safety and the necessity of continuous learning. BP faced significant legal and financial challenges following the spill, including a lawsuit by the oil fund. This experience taught Looney and the company the value of humility and the need for ongoing improvement.

Looney emphasizes authenticity in leadership, advocating for admitting one’s limitations and avoiding the pitfalls of fabricated information. He encourages engaging in respectful dialogues, even with differing opinions, and appreciates the value of diverse perspectives. His leadership qualities include curiosity, empathy, integrity, courage, and humility, which he believes are crucial for effective leadership.

Openness to new ideas, authenticity in interactions, and empathy towards others are core to his leadership style. He stresses the importance of balancing empathy with assertiveness and accountability, particularly in performance management. Looney’s focus on mental health is evident in his encouragement for open discussions about personal struggles, aiming to break the stigma and foster understanding and support in the workplace.

Looney’s personal experiences, including his own mental health challenges, shape his understanding and approach to leadership. He acknowledges common experiences like anxiety and nervousness, especially in public speaking and decision-making, and advocates for creating a supportive environment where people can seek help and understanding.

The Deepwater Horizon accident not only had profound personal impacts but also environmental and community repercussions. It challenged BP’s safety culture and reputation, putting immense strain on the company and its employees. The lasting legacy of this event is encapsulated in the phrase “We will never forget,” ensuring that the lessons learned remain ingrained in the company’s culture.

Looney’s advice to aspiring leaders centers on treating people well, making a positive difference, and focusing on strong relationships. His emphasis on continuous learning, humility, and the ability to adapt to an increasingly complex world are key takeaways for anyone aspiring to lead in today’s dynamic environment.

Conclusion

Bernard Looney’s journey from an Irish farm to the helm of BP epitomizes a leadership story marked by ambition, adaptability, and a profound commitment to both personal and corporate evolution. His leadership philosophy, shaped by personal experiences and a deep understanding of the global energy landscape, offers valuable insights into the complexities of leading a major energy company through transformative times. His emphasis on authenticity, empathy, and openness not only guides BP’s strategic transition but also serves as a blueprint for effective leadership in the 21st century.


Notes by: datagram